Quick question for you… Did you know that some of the most powerful launch strategies are ones you can pull off even if you are launching for the very first time? I get it. Wading through all the different ways you can launch your products and services online, might be overwhelming. And it’s hard to know what you don’t know […]
READ MOREWe often hear from people that we need to be consistently publishing content to our community in order to build trust. But how much is enough? Can we be consistent in some areas and then a little bit more fluid in others? What happens when we go off the grid EVERYWHERE? Are we damaging our businesses and brands by not […]
READ MOREI’m not going to lie. I love analogies and puns. That’s why this week, I’m taking you into my brain to look at something I’m calling the “Layer Cake Launch Strategy”… I think we’d all agree that launches have become multi-layered and often include one main launch strategy, surrounded by other LAYERS of social marketing. Social media is a great […]
READ MORECommunication challenges can crop up DAILY when you’re running a business. The problem is often really simple. We question whether we’re saying the right things to the right people at the right time or in the right way. It always comes back to that! In today’s episode, we’re going to walk through the 5 most common launch communication challenges, why […]
READ MOREThe past few weeks have called me to be calm in the face of things I cannot control. Grace under pressure and uncertainty. Fearless under fire. Now that we’re on the other side (mostly) of the solution, I am seeing all the lessons learned from such a common thing that can happen when you run an online business. Websites go […]
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