Latest Episodes + Articles

How to Use Virtual Events as Your Launch Strategy

Today we’re talking about how to use virtual events. They are one of the best ways to kick off any type of course launch.

Why are they so great? Well, virtual events give your audience a set period of time with you (hopefully live) to get to know you, experience how you teach, and hopefully come out on the other side accomplishing something.

Since they’ve been used FOREVER…in so many different industries—they are perfect no matter what your business is, if you’ve got a course, a physical product, or a service.

3 Bonuses You Should Offer During Your Next Launch (Even It’s Your Very First Launch)

launch bonuses

Do you offer launch bonuses or incentives when you're launching your programs, courses, or products?

If so, how confident are you that these bonuses add to your main offer? Do you feel like you’re picking willy nilly and just offering random things to add to the stack, hopefully adding value to your main offer?

If you’re not sure or the bonuses don’t really seem to have any effect on whether people buy or not, today’s episode and post are for you.

First, let’s talk about a question I always get — do I need to give bonuses and why?

How To Use Verbal Processing To Have A Better Launch

verbal processing launches

Did you know that verbal processing is my top way of staying on track during my launches?

So, what exactly do I mean by verbal processing?

Verbal processing is really just talking through your problem, what you’re doing, and where you need help.

Want to know why it's so powerful and how do I do it?

Today’s short episode walks you through the process I use with clients, students, business besties, and even family members!

And don’t worry – even if you don’t feel like sharing your deep dark launch secrets…there’s a way for you to do it on your own too!

How To Create A Successful Launch System

successful launch systems

Do you have a successful launch system? You know something you can improve and repeat over and over again? If you're not sure, today's episode covers 5 keys to creating this system.

Every launch is a system of pieces and moving parts that help you deliver an experience to your audience.

Just like any other system you'd create in your business, you should be able to revise, improve, and repeat this system so you're never starting from scratch.

So, today's keys will help you do all of the above. You can get started on these 5 keys today, no matter what your experience with launching a course or coaching program is!

Which keys do you need to create? And are you ready to create a better launch system?

How To Stop Feeling Awkward Selling Your Products & Services

selling your products & services

How does it feel thinking about selling your products & services?

Are you completely comfortable telling people what you’re launching? Do you get confused with what it means to pitch your offers?

It’s no surprise that after providing content for free on social media, it feels a little awkward and weird with the idea of selling.

You know you’ve got to sell at some point, but you wish it didn’t feel so hard.

In part 4 of this 4 part podcast series, we’re diving straight into the thing most people launching their course want to experience…more sales.

Since sales start with your message, your offer, and who you’re speaking to…the question is…how can we make sales feel more natural?