Latest Episodes + Articles

Assign This To Your Team Today: Create Your Launch Hub

create a launch hub

Getting organized and staying organized during a launch is one of the single most important and challenging things to do. A launch hub is the perfect way to make sure you have everything you need at every stage of your launch.

But here's why we need a launch hub in the first place. You've got…

your project map.
emails
all the promo images
webinar slides
challenge worksheets
tons of pages for opt-ins
so many google docs

So. Many. Things.

At first glance, it might not seem like a problem.

As your team grows, as your relaunch multiple times, as your student enrollments increase, you’ll start to look for stuff.

If you're ready to stop wasting your precious time – keep reading and listen to this week's episode.

3 Good Business Practices That Could Help You Avoid Launch Trouble

Good Business Practices

There’s tons of advice out there telling online entrepreneurs how to build successful products, having successful launches. But what about the habits and practices to start doing that will support your launches?

Most small business owners spend very little time actually in launch mode. So why does it feel like we’re always in some state of launching?

You forget that you’re running an actual business – which means doing boring, but important administrative tasks.

Today, we’re going to look at 3 areas that often get avoided — intentionally and unintentionally.

If you want to know what those practices are and what to do next…

Behind The Scenes: Permission To Glow with Kristoffer Carter

permission to glow book launch

I love a good book launch.

We've covered several here on the podcast.

This week, I'm talking to Kristoffer Carter who's just kicking off his book launch for his first book Permission To Glow.

KC and I met back in 2012 at World Domination Summit and then worked together on Jonathan Field's projects RevU and Camp GLP!

He's the founder of This Epic Life, a training organization for conscious leadership, which has created a daily meditation practice for thousands. He provides coaching with Fortune 100 executive leaders at Amazon,
AT&T, eXp Realty, Edward Jones, and many more. ‘KC’ is also a professional songwriter, TEDx speaker, and international retreat leader.

Let's dive in and get the behind-the-scenes look at his book launch…

[Read more…]

How to Use Virtual Events as Your Launch Strategy

Today we’re talking about how to use virtual events. They are one of the best ways to kick off any type of course launch.

Why are they so great? Well, virtual events give your audience a set period of time with you (hopefully live) to get to know you, experience how you teach, and hopefully come out on the other side accomplishing something.

Since they’ve been used FOREVER…in so many different industries—they are perfect no matter what your business is, if you’ve got a course, a physical product, or a service.

3 Bonuses You Should Offer During Your Next Launch (Even It’s Your Very First Launch)

launch bonuses

Do you offer launch bonuses or incentives when you're launching your programs, courses, or products?

If so, how confident are you that these bonuses add to your main offer? Do you feel like you’re picking willy nilly and just offering random things to add to the stack, hopefully adding value to your main offer?

If you’re not sure or the bonuses don’t really seem to have any effect on whether people buy or not, today’s episode and post are for you.

First, let’s talk about a question I always get — do I need to give bonuses and why?