Latest Episodes + Articles

Why Launches Aren’t Working Anymore

[This has been reposted and revised from the original article published in April 2016…many things have not changed and people are still asking if launches still work]

Launches can be kinda scary…

We've all seen the ones that are wildly successful and launches that don't work at all.

The pie in the sky dream launch stories followed by complete dead in the water disasters.

And both make you want to run for the hills and never utter the word launch–much less actually try to launch something of your own.

But if you haven't launched yet – you should know something. Launches often don't work.

But why??

If you are just starting your business, trying to gather the courage to launch your first product or service, you might be wondering why launches seem to work for only part of the time…or maybe they just work for a small majority of people.

Feeling Squeezed? Here’s how to keep moving forward

Have you ever felt squeezed in your life or business? Unable to keep moving forward? Completely stuck?

If you're reading this around the time I'm publishing this, then there's a good chance you do feel this way…we're all connected by that global issue of being stuck at home, paused in our work, maybe looking to start something new.

If this is you, I get it. Sometimes it can be a challenge to set yourself free or move at all.

Over 10 years ago now, I launched my very first book called The White Space Solution…and recently I took it back out to look over the concepts, see if I could apply it to the crazy global situation happening right now.

Because truthfully, I’ve been feeling all of the feelings and this has tapped into so many parts of me that I haven’t looked at for a long time.

And yes, life can be demanding, overwhelming, and filled to the brim with the good and the bad along with your health, relationships, work, play, children, and all those things on your to-do lists that keep getting pushed off to someday.

[Read more…]

Why You Should Create A Content Series (even if you’re not launching)

create a content series

One of the easiest ways to lead up to your launch, build anticipation and give people a taste of what you're selling before your launch is to create a content series.

You've likely seen them as a video series just before someone opens the doors of their online course or maybe a blog multi-part series.

But – you don't have to just use a series just for when you launch.

I didn't.

A few weeks ago I released “6 Ways To Improve Your Online Launches in 2020.” Each day for 6 days, I released a new short, off the cuff style episode.

Today, I'm going to tell you the 6 reasons I'm already putting together my next one!

Take a listen…and then stay tuned!
[Read more…] about Why You Should Create A Content Series (even if you're not launching)

Fundamentals Are The New Launch Strategy In 2020?

improve your online launch strategy Want to know the best launch strategy for 2020?

It's actually the anti-strategy…it's going back to some pretty fundamental concepts, ideas, actions, and reminders that you probably don't think about often (especially if you've been in business for awhile).

If you’re constantly chasing all the tactics and so-called launch strategies aimed to get you making more on autopilot or with zero hustle…but you STILL don’t feel like you’re reaching any of your goals, then I’m glad you’re here today.

I made something for you.

I’ve created a short series of special off-the-cuff episodes to walk you through some of the top principles you need to know…

Going From Side-Hustle To CEO with Dr. Cortney Baker

Are you interested in taking your side-hustle full-time?

Back when I first dove into the online business world, I wasn’t sure to be totally honest. I secured a job with Laura Roeder…because she had a business I could honestly see myself running

I learned everything I could and finally took the leap…after two years of trying to manage own course launches of my signature program, Fearless Launching, I knew I owed it to myself to try.

If you want to hear that full story, make sure to dig into the podcast archives and listen to the episode where I share the whole story right here!

Todayyy I’m talking to Dr. Cortney Baker, someone who helps women do exactly that…turn their side-hustle into actual businesses.