Building a customer avatar is an important step that every entrepreneur should go through. I know that many people don't believe it's necessary… but it's such a great place to start if you have never put yourself in another person's shoes.
Many entrepreneurs avoid since it’s not a cake party. It’s time-consuming, and it calls for a lot of research.
Finding your ideal client is essential because it helps you serve the people you serve to your best. Something people don't talk about is that your customer avatar continues to evolve over time…so if you're hoping to reach a group of people, you need to have to keep growing and changing with them.
Do you have a service/ product that you are about launch? Have you carried out a beta test?
If so…or if you'd like to, today's episode will help you look at the whole customer avatar exercise in a completely different way (and how it's used in a market we don't often talk about on this show)!