What’s the most challenging part of putting a launch together? For me, it's writing sales copy for pretty much anything–my sales page, my sales emails, anything where a sales message is created!
I love getting to know my audience, talking to each person one on one, really digging into what’s challenging each person. I LOVE connecting with people.
And yet – when I sit down to write the sales page for my online courses, I often freeze simply because my initial block is that it's me somehow being “different”.
The blank page stares back at me literally challenging me to sound like a weirdo and show my true colors to the world.
Now, even though I have years of knowing my message and going through the process of writing a sales page, this is the one thing that comes up every time I’m about to launch.
So – I’m bringing in the expert, because many of you have also reached out to me asking how a non-copywriter can create powerful sales messages.
Today’s guest is Christine Blubaugh – a sales copywriter who works with creative entrepreneurs, coaches, and course creators.