Anne Samoilov - Launch + Grow Your Business

Powerful Launch Strategies You Can Use Even If It’s Your First Launch

Quick question for you…

Did you know that some of the most powerful launch strategies are ones you can pull off even if you are launching for the very first time?

I get it.

Wading through all the different ways you can launch your products and services online, might be overwhelming. And it's hard to know what you don't know especially when you're not sure what's involved with any of the most obvious launch strategies might be.

Today’s episode dives into two strategies you can use that – don’t require a ton of technical knowledge or built-in audience…AND can be built out as your business grows!

These strategies can be used together or separately to help you – build your audience, gain attention leading up to your launch, help you spread the word about what you’re launching, and then convert people into buyers.

So, if that sounds good to you…let's get this party started.

Get More Clients: The Power of Being Specific, Communicating, and Connecting Using Your Website

It doesn't surprise me…

No matter what your business is, you likely want to reach more people and bring in more revenue… maybe you want more clients, or a better launch, or a more streamlined business. We all want some form of this.

But here's the thing…

You know all those things we learn and promptly ignore about business, when we’re getting started?

Like being specific, talking to one person, giving yourself time, understanding who your audience is and creating what they want?

They work and today’s guest has learned all of this and so much more of the past few years AND she's willing to share the journey with us today!

Meghan of CraftingCreative.com is someone I’ve had the honor to work with over the past year inside one of my programs The Message Lab.

I begged her to come on the podcast for a few reasons…The most important being that she’s got some solid advice on how to make your website speak loud and clear for you…Plus, she’s willing to share her own story and exactly what she’s done to make her own website do its job much better – and help her reach more of the right people and get more clients without doing tons of clarity sessions or consulting calls.

So, if you’re focusing on getting more people to your site, sign up for your mailing list or buy more products or work with you – you’ll definitely want to tune in today!

Systems For Creative Entrepreneurs: Getting Started

Are you an artist or creative entrepreneur?

If you’ve ever felt overwhelmed, overworked, no time to create art, or do that thing your passionate about – it could be as simple as creating a few key systems in your business.

Now on the surface, the word systems might make your eyes glaze over. Systems definitely don’t immediately bring to mind creativity or flow…

But this week, my guest shares how she’s gained more time in her studio, painting, creating jewelry, coming up with new ideas… and it’s all because she found ways to create systems in her business.

Not a ton…just a few key ones that get the busy work of business off her plate quickly.

So, if whether you’d like more time in the studio creating art — or maybe even just more time to yourself doing another activity, today’s episode is for you…

Are you damaging your brand by NOT being consistent?

We often hear from people that we need to be consistently publishing content to our community in order to build trust.

But how much is enough?

Can we be consistent in some areas and then a little bit more fluid in others?

What happens when we go off the grid EVERYWHERE?

Are we damaging our businesses and brands by not being consistent?

That’s what we’re talking about on today’s episode.

So, this one’s for you if …

If you’re guilty of going off the grid OFTEN or sending that email that says – I know you haven’t heard from me in awhile…
If you notice you haven’t posted in a few days on IG.
If you look at your last blog post and think – when did I write that?
If you open up Infusionsoft and realize your last broadcast was a few months ago…
If people thought you quit your podcast… [Read more…] about Are you damaging your brand by NOT being consistent?

The Layer Cake Launch Strategy

I’m not going to lie. I love analogies and puns. That’s why this week, I’m taking you into my brain to look at something I’m calling the “Layer Cake Launch Strategy”…

I think we’d all agree that launches have become multi-layered and often include one main launch strategy, surrounded by other LAYERS of social marketing.

Social media is a great way to connect with people who will potentially be interested in your business – maybe becoming clients, readers, fans, collaborators, influencers, and subscribers.

If you’re not on social – on the main platforms at the very least – you run the risk of literally disappearing. No one right now is just BLOGGING. Unless you’re running paid ads perhaps… and that means, you’re likely on Facebook.

Now – let’s look at product launches and launching… if it’s your first product, you might feel totally overwhelmed at the different ways and platforms and tactics you see other people using in their launches.

But – here’s one thing that all of bigger brands have in common – they have layered on these strategies. They likely only started with one and then slowly added to that … OVER TIME.

So – it’s no wonder that when you decide to do 3-4 Facebook Lives without ever building a community on the platform or even interacting there or ever doing a live there – that it feels like it’s not working.

Worst case is when you are using all the platforms or trying to and then you are never really sure what worked?