I’m not going to lie. I love analogies and puns. That’s why this week, I’m taking you into my brain to look at something I’m calling the “Layer Cake Launch Strategy”…
I think we’d all agree that launches have become multi-layered and often include one main launch strategy, surrounded by other LAYERS of social marketing.
Social media is a great way to connect with people who will potentially be interested in your business – maybe becoming clients, readers, fans, collaborators, influencers, and subscribers.
If you’re not on social – on the main platforms at the very least – you run the risk of literally disappearing. No one right now is just BLOGGING. Unless you’re running paid ads perhaps… and that means, you’re likely on Facebook.
Now – let’s look at product launches and launching… if it’s your first product, you might feel totally overwhelmed at the different ways and platforms and tactics you see other people using in their launches.
But – here’s one thing that all of bigger brands have in common – they have layered on these strategies. They likely only started with one and then slowly added to that … OVER TIME.
So – it’s no wonder that when you decide to do 3-4 Facebook Lives without ever building a community on the platform or even interacting there or ever doing a live there – that it feels like it’s not working.
Worst case is when you are using all the platforms or trying to and then you are never really sure what worked?