Anne Samoilov - Launch + Grow Your Business

Startup Insights: Easy Mistakes To Fix Before You Launch Your Business

Want to know some common business mistakes we're all prone to making before we get up and running?

If you’re eager to launch your business, you might be thinking about all the things you’ll create, what your products will be, how you’ll serve your audience, your coaching packages… fonts, don’t forget about fonts…

But that’s not all.

Business means you’ve got something to offer to people for sale after all, right?

Today we’re going to hit the pause button and do a little rewind (possibly).

But before you go down the path of creating your products first, consider what business you’re building.

Starting A Product Based Business: How Kristi Soomer Created A Successful, Ethical Clothing Line

Thinking of creating a product-based business? Looking to add a physical product to your current digital offers?

Well, if you’re not sure how to get started…today’s episode will show you what it takes!

Don't worry, even if you aren’t a designer, have never created a product before, or if you’re looking to add a product to your current digital line up…you're going to get some major insights from our guest today.

We’re talking to Kristi Soomer founder of Encircled, an ethical clothing line based in Canada.

Now, before we dive into the conversation, make sure to ask yourself these questions, so you can be focused on something specific you'd like to create. This will also help you identify any gaps in your knowledge!

Do you have an idea for a product and who it's for?
What do you do first when creating a physical product steps?
Do you need a website or blog?
What’s the best way to get your product in front of people before you launch it?
How do you design your product?

If you’ve been curious about creating a physical product business, this episode is for you! Kristi answers some of these questions while sharing her story.

Scared to Launch? Here’s How To Stand Out In A Crowded Market

Tell me if this sounds familiar.

You get an amazing idea for a product, course or something else you want to create and launch to the world. You start brainstorming all the amazing things … it literally comes pouring out of you.

Maybe right along with this brainstorm, you start talking to friends about it…because you are literally THAT excited.

Have you ever been so excited about your idea and then found out that it has already been done? Or maybe you knew that it was already done many times over, so you’ve spent years telling yourself, “Don’t you dare create that!” or “Don’t waste your time!”

Heck, I’ve had that same idea with my signature program, Fearless Launching! How many people are teaching about launching, launch strategy, or some type of launching or even something related to launching?

Let’s just say A LOT.

If you have experienced this or are experiencing it right now, today’s episode is for you. You might just discover some simple tools to getting through those thoughts and creating something EVEN WHEN it’s being done by many other people.

4 People You Need To Become When You’re Launching

When you think of launching…what are some of the biggest roles you imagine playing?

If you've launched already then you know that there are a variety of tasks, moving technical pieces, and jobs that need to get done to make that launch happen.

So that equates to you playing a lot of leading launch roles! Am I right?

Landing pages, sales page, video script, webinar slides, writing your email, scheduling social media, coming up with the overall strategy and plan…

We’re being called on a daily basis to be copywriters, graphic designers, business strategists, paid traffic experts, CEOs, bookkeepers, and so much more in our business!

It’s no wonder why it often takes a whole lot of patience, time, and humility to get our products, services, and big ideas launched to the world.

So today, I’m going to talk about 4 of those roles you’ll playing during your launch, whether you’re working alone or with a team.

These are roles that you will need to assume if you are working alone–and most of us do start completely solo.

If you’re curious about the 4 people you need to become during a launch, this week’s episode is for you!