Anne Samoilov - Launch + Grow Your Business

The Layer Cake Launch Strategy

I’m not going to lie. I love analogies and puns. That’s why this week, I’m taking you into my brain to look at something I’m calling the “Layer Cake Launch Strategy”…

I think we’d all agree that launches have become multi-layered and often include one main launch strategy, surrounded by other LAYERS of social marketing.

Social media is a great way to connect with people who will potentially be interested in your business – maybe becoming clients, readers, fans, collaborators, influencers, and subscribers.

If you’re not on social – on the main platforms at the very least – you run the risk of literally disappearing. No one right now is just BLOGGING. Unless you’re running paid ads perhaps… and that means, you’re likely on Facebook.

Now – let’s look at product launches and launching… if it’s your first product, you might feel totally overwhelmed at the different ways and platforms and tactics you see other people using in their launches.

But – here’s one thing that all of bigger brands have in common – they have layered on these strategies. They likely only started with one and then slowly added to that … OVER TIME.

So – it’s no wonder that when you decide to do 3-4 Facebook Lives without ever building a community on the platform or even interacting there or ever doing a live there – that it feels like it’s not working.

Worst case is when you are using all the platforms or trying to and then you are never really sure what worked?

Why You Should Set Monthly Themes In Your Business

If you struggle staying focused or knowing what your priorities should be (as it relates to growing your business) – today I’m going to share why I set monthly themes AND why you should do the same.

Setting themes whether they are weekly, daily or even a monthly theme is great ways to regain that focus, feel less overwhelm, and wake up each day knowing exactly what to work on…

And since It’s June as of the release of this episode – I’ve set a special theme to get myself back on track in a few areas of my life and business. PLUS – I’ll be taking you along with me with episodes that align with my personal theme.

Even if it’s not June when you’re seeing this post or listening to this episode, if you need the direction, take it, set your theme right now.

Also, make sure you head over to the Fearless Launching Lounge to share with the community what you’re up to, what theme you choose…so you can get a little accountability to supercharge your theme.

Let’s dive in.

Your 5 Biggest Launch Communication Challenges Handled

5 most common launch challenges handled
Communication challenges are something we all face in business from time to time, especially if we offer products & services to our audience.

The problem is often really simple.

We question whether we’re saying the right things to the right people at the right time or in the right way.

It always comes back to that!

In today’s episode, we’re going to walk through the 5 most common launch communication challenges, why they are happening and a few ways to lean in and handle them!

You’ll want to pay close attention to each challenge – once you identify where you struggle the most, you’ll be able to make some easy corrections and changes…

How To Write Sales Page Copy That Connects & Converts

What’s the most challenging part of putting a launch together? For me, it's writing sales copy for pretty much anything–my sales page, my sales emails, anything where a sales message is created!

I love getting to know my audience, talking to each person one on one, really digging into what’s challenging each person. I LOVE connecting with people.

And yet – when I sit down to write the sales page for my online courses, I often freeze simply because my initial block is that it's me somehow being “different”.

The blank page stares back at me literally challenging me to sound like a weirdo and show my true colors to the world.

Now, even though I have years of knowing my message and going through the process of writing a sales page, this is the one thing that comes up every time I’m about to launch.

So – I’m bringing in the expert, because many of you have also reached out to me asking how a non-copywriter can create powerful sales messages.

Today’s guest is Christine Blubaugh – a sales copywriter who works with creative entrepreneurs, coaches, and course creators.

Customer Communication Tricks: 3 Ways to Make Sure Your Customers Don’t Miss a Thing

Are you on online course or digital product creator? Do you struggle sending customer communication that keeps people engaged and in the know about what's happening in your programs?

If so, then listen up.

We all know that people aren’t finishing online courses. They are buying and buying and buying, but rarely getting through your content.

Add to that the challenge of making sure emails reach their inbox, Facebook notifications that never make it to their feed…and no wonder people are dropping off the grid!

So, if you’ve ever wondered why people shell out their hard earned cash, seem really gung ho, but then either disappear after a few weeks of being hot & heavy in your Facebook group, you gotta listen to today’s episode.
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