February 8th, 2024
Defining Your Pre-Launch Strategy: Warm Up Your Audience BEFORE You Launch
Let’s talk about your pre-launch strategy and more specifically how to warm up your audience before you launch. This is one of the most important phases of your launch but people often think it’s your launch or the webinar, but it’s how you get there, it’s how you encourage people to check you out.
In this episode, you’ll learn some easy ways you can always keep your audience warmed up, why this is a crucial part of your overall pre-launch strategy, what content to share in the weeks directly before your launch, and 3 different content frequency plans to choose from and customize for your next launch.
00:00 Opening 01:15 What’s a launch + why do you need one?
02:56 Today’s episode overview
03:37 The truth about building your audience
05:03 Thoughts about MRR products (you might be surprised)
07:09 The easiest way to start warming up your audience
11:13 Types of warm-up content to include in your pre-launch strategy
24:50 Warm-up content plans
More launch, course creation, and pre-launch strategy tips:
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