We’ve all been there. It’s the morning your launch opens. You “un” redirect your sales page and excitedly send out the “we’re open” email. Your preloaded social media messages trickle out during that first day. You wait – hopefully for the first, second, and third sales to come in. And maybe you get some, maybe you don’t. But – after […]
Read MoreSo – it’s nearly March. You’ve probably been planning your launch for a few months, am I right? No? What about the one after that?Not even a twinkle in your eye yet? You mean you didn’t spend time planning your first launch of the year back in November? (I KID I KID…) Okay – I know it’s a reality that […]
Read MoreToday we’re graced by my nerdy PM co-conspirator Karen Sergeant of The Sunny Patio Project. You might remember her stellar post about using Evernote To Manage Your Launch… what a good one to keep bookmarked especially if you are planning to manage your own launch… Oh wait! That’s what this one is all about. Now you’ve got a tool to […]
Read Moredownload the episode If “keep doing something until it no longer works” is your motto – does that mean you should wait to make changes to your business until NOTHING’S working? At what point do you decide to change things up? Do you have to change everything? I sat down with my friend Katy Henthorne – who is co-owner of The Crew […]
Read MoreEvery single launch presents the same problem or challenge to most entrepreneurs. How do we reach more of the right people this time? I even made this my Q1 theme – reach more right people. It’s hard to stand out online. I know that. Or at least it can feel like that way. The core problem comes in when we […]
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