We often hear from people that we need to be consistently publishing content to our community in order to build trust. But how much is enough? Can we be consistent in some areas and then a little bit more fluid in others? What happens when we go off the grid EVERYWHERE? Are we damaging our businesses and brands by not […]
Read MoreI’m not going to lie. I love analogies and puns. That’s why this week, I’m taking you into my brain to look at something I’m calling the “Layer Cake Launch Strategy”… I think we’d all agree that launches have become multi-layered and often include one main launch strategy, surrounded by other LAYERS of social marketing. Social media is a great […]
Read MoreIf you struggle staying focused or knowing what your priorities should be (as it relates to growing your business) – today I’m going to share why I set monthly themes AND why you should do the same. Setting themes whether they are weekly, daily or even a monthly theme is great ways to regain that focus, feel less overwhelm, and […]
Read MoreCommunication challenges can crop up DAILY when you’re running a business. The problem is often really simple. We question whether we’re saying the right things to the right people at the right time or in the right way. It always comes back to that! In today’s episode, we’re going to walk through the 5 most common launch communication challenges, why […]
Read MoreWhat’s the most challenging part of putting a launch together? For me, it’s writing sales copy for pretty much anything–my sales page, my sales emails, anything where a sales message is created! I love getting to know my audience, talking to each person one on one, really digging into what’s challenging each person. I LOVE connecting with people. And yet […]
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