Expert Interviews

How to Legally Protect your Business

Getting your legal stuff in order is neither fun nor sexy, but is essential and part of the process you need to protect your business.

But do you really need to protect your business even if you're just starting out?

Many entrepreneurs tend to get legal stuff in order when things are about to go wrong or only when things have already gone wrong…and risk it being too late to fix anything!

Our guest today is here to help us understand what legal stuff we should have for our businesses and what the best time to have them in place is. We are excited to speak to have Annette Stepanian, a lawyer for creatives and entrepreneurs. Her works ranges from contract drafting, trademark registration to consulting and business strategy.

I can't wait for you to hear her no nonsense way to protect your business, even if you're just starting.

Why You Should Create A Customer Avatar & What To Do If It Changes

customer avatar

Building a customer avatar is an important step that every entrepreneur should go through. I know that many people don't believe it's necessary… but it's such a great place to start if you have never put yourself in another person's shoes.

Many entrepreneurs avoid since it’s not a cake party. It’s time-consuming, and it calls for a lot of research.

Finding your ideal client is essential because it helps you serve the people you serve to your best. Something people don't talk about is that your customer avatar continues to evolve over time…so if you're hoping to reach a group of people, you need to have to keep growing and changing with them.

Do you have a service/ product that you are about launch? Have you carried out a beta test?

If so…or if you'd like to, today's episode will help you look at the whole customer avatar exercise in a completely different way (and how it's used in a market we don't often talk about on this show)!

How To Build Launch Confidence with Amy Latta

Launching requires confidence.

I think we all know this. It seems obvious.

Confidence in yourself, your products, the results you deliver…and even confidence that you can help people!

But – it’s a funny thing. When we’re doing something for the first time, it’s challenging to be sure that it’s going to work…so we might question ourselves.

People have different reactions to the fear of launching. You might not be able to squash those fears entirely, but there are 4 things you can do, skills you can build to allow you to actually launch (even if you’ve never done it before).

This week’s guest is Amy Latta, The Confidence Coach. She has some real, down to earth advice you can put in motion TODAY.

If you want to be more confident, feel more ease as you work toward your launch, and gain some tools to get you back on track when you have a “moment” or two…today’s episode is for you.

How Ephraim Mallery Created A Business Around Joy

How do you feel about your business every single day?

Do you experience joy on a daily basis? Do you find joy even doing the day to day work in your business?

Today’s episode is an interview with a coach who helps people find their joy. Perfect right?

Now, you might think – how does this apply to my launches, my business…but let me tell you, finding your joy in the day to day is the critical difference between that feeling of success and the feeling like you’re not there yet.

So – if you’re ready to bring a little more joy into your business then keep listening!

How To Create Marketing & Launch Copy That Produces Actual Results With Christine Blubaugh

How important is writing effective marketing and launch copy to your launch results?

If you’ve ever had trouble writing copy, creating a sales page, writing the emails, or simply figure out WHAT TO SAY…today’s episode is for you.

Writing marketing copy can be one of the most challenging parts of the entire launch process.

Why? Because it’s not something you just master and then you’re good to go.

It’s a practice you need to keep doing, keep getting better at, keep honing…all through your business.

That’s why many seasoned entrepreneurs and business owners hire expert copywriters to help them write their sales pages, their emails, and even their social media messages.

Today’s episode is a recent Facebook Live conversation with one of the smartest sales and launch copywriters I know!

Christine Blubaugh is also a second-time co-host on the podcast. When I find amazing people, I always try to keep working, collaborating with them….so I had to bring her back!

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