How To Prepare Yourself For The Dark Side of Launching

I’m not the first to say that pulling off a product launch for your business can be an emotional roller coaster.

There is a lot at stake when launching a new business venture or a new product…

There’s risk of so many things not working…and a lot on the line including time, money, and disappointment.

Today’s episode is a heartfelt chat about how to prepare for the darker side of launching.

Understanding some of the more daunting things that can happen during a launch and knowing how to deal with them should make the challenge a little easier.

I talk about four of these challenges that can happen during a launch and how to approach each of these things. During a launch, you can experience a roller coaster of emotions, stress, and any number of issues that could affect your health, bank account, confidence, and motivation. I also share strategies that can help with these issues and coping with the demands of life and launching.

Show Highlights:

[04:11] How a launch can really push your limits when it comes to stress and physical and mental health.

[05:03] Preventing possible health issues by preparing in advance and getting rituals and systems in place for getting things done.

[08:01] How monetary loss can be a reality during a launch and being prepared and okay with that.

[09:10] Realizing that everything you have spent money on may not generate more money and detaching and managing expectations.

[12:21] Getting discouraged and wanting to quit after finishing a launch.

[16:24] How everything that you have learned is a teachable skill and it’s up to others to use it or not.

[17:15] Problems that come up when life happens from changes in relationships, jobs, or any number of things.

[20:00] When life happens, it takes priority and other priorities may need to be juggled.

Mentioned on the Episode:

Ozark on Netflix

James Wedmore On What It Takes To Become An Amazing Teacher

The Secrets To Teaching What You Do (and Being Successful At it)

The Secret To Building Your Business Using Love Over Metrics

How To Work Harder Without Actually Working Harder To Grow Your Business

The Truth About Creating Systems In Your Business

Free Resources:

Launch Essentials Workshops: Go Back To the Basics

Launch Systems Cheatsheet 

Launch Workbook & Planner (BRAND NEW!)

I’d Love To Hear From You

What kind of dark spots have you faced during a launch + what you learned from it? I’d love to hear from you, so leave a comment below!


dark side of launching