Today’s episode is interview LKR Social Media founder and CEO Laura Roeder.
Laura and I have been friends for several years — we worked side by side for 3 years when I was Project Manager and Director of Operations for her company before jumping into a 100% focus on my own business.
I sat down with Laura to chat with her about a brand new product she’s created called Edgar. If you haven’t met Edgar yet, you’ll want to listen up.
Little did I know it, but I’m breaking the story before anyone else! Laura gave me the exclusive first interview where she talks in depth about Edgar. I felt like Lois Lane breaking the story of Superman…yes Edgar is that good – nerdy and business changing.
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Here’s what you’ll learn in this episode:
- What or Who is Edgar?
- How is Edgar different from other similar software like him?
- The first thing Laura did once you decided she decided to create it
- How did Laura come up with the idea?
- What Laura learned about the process of developing software and how it differs from creating online programs?
Plus we talk about what seems to be the growing trend of online entrepreneurs who are developing software, apps, and other non info-product-y products.
If you’re around on Thursday, July 17th – join Laura and the LKR team for Edgar’s launch party. RSVP right here: Click Here
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Nathalie Lussier says
Loved this one Anne – for many reasons! 😉 I especially love that you went into the software side of things, and the trend toward building out software tools.
I have to chime in on why I’m going to that route. I just noticed that for me, I could train people to do web stuff, or I could build a solution that would do it for them. It’s just a no-brainer when you can directly solve a problem for people like that! 🙂
Oh, also loved that Laura’s husband was in charge of creating Edgar and that’s why I’m able to building AmbitionAlly and PopupAlly too – because my husband came on board as our main developer! 🙂
Great conversation and podcast!
Vicky Lyashenko says
This was SUCH a fun interview! You know I’m such a huge Laura fan so this was super amazing. I’m excited to join her Meet Edgar Launch party and learn more about it! I’m really considering getting on the Edgar wagon and am sooo excited! Ah!
So good to see you at WDS!
Vicky Lyashenko says
Nathalie! That’s soo cool that you and your husbanded worked on the pupup plug in! I haven’t personally used it yet but heard amazing things from peers! You go girl!!!
We missed you at WDS this year!
Nina Nsilo-Swai says
This was a fascinating listen. I launched my business just a month ago and am already encountering several of the issues you mention in this interview. Really excited to learn more about Edgar and how it can make social media work smarter for business owners.
Edgar has a lot of compelling features, I was actually surprised to learn a few weeks ago that when you just Buffer a post without setting an exact schedule that it’s not based on your account’s analytics and shared timezones, but just their generalized survey of when the next good time for all of Twitter might be. This seems much more specific and powerful.
I hope when it’s more widely available that they’ll be a lower point of entry — $50 a month is still pretty steep for a lot of starting businesses.
Also love its name and logo. A lot of personality with a simple and clear branding choice.
Anne Samoilov says
Nathalie – Thank you! I’m going to have to get you on the podcast (been really meaning to do that for awhile!). Thanks for sharing your why you created you are also delving into software! Me – I’m still trying to get my hubby to animate something for me…his Ruby on Rails Dev brother’s coming in a few weeks, so maybe a family business is in the cards for me there!
GREAT interview ladies, and too funny, I kept feeling like chiming in because it was such a casual conversation that I forgot I wasn’t sitting with you girls. But what I wanted to say is that I LOVE Edgar. It is social-media-life-changing. I have a launch coming up and Edgar has totally eliminated HOURS of time while taking my twitter posting to a level I have never had before (double-whammy) and I can now focus on engaging – which is how it should be. It is so much fun to use, and I am so excited about the future developments. Your interview and the “diving deep” into the process of the software design gave me the missing link for an article I have been mulling over for Entrepreneur, so I will be back in touch with Laura’s team. Enjoy those extra hours you have – I am!
Melody Granger says
What a fun treat, Anne & Laura!
I’m just learning about Edgar and SUPER excited about it solving a problem that often discouraged me around SM. yay!
And Nathalie, very coooool that you are going the software route also. Where can I find a software developer husband??? Hmmmm….
Lucy Chen says
I just started using Edgar, and it’s brilliant. I never knew I already had so much content to post on social media. So thank you to Laura, and to you, Anne, for this BTS story.
Anne Samoilov says
Glad you liked it Lucy! Love to get your feedback over on itunes if you’re game – http://www.annesamoilov.com/fls