Question…do you know how your ideal customers are for the product or course or service you want to launch?

If you don’t know that question, that’s where you start as you develop your product, create an offer, and eventually launch it to the world.

But it’s not the only step you need to take…getting to know your ideal customer comes in layers, especially if you want to turn those ideal customers into actual buyers.

I know who my Ideal Customer is NOW WHAT? 

So if you’re ready to go beyond just defining your ideal customer and the critical (but simple) next steps you should take, keep listening.

In today’s episode, here’s what we’re covering:

• Why knowing your ICA is only the beginning and is a never-ending puzzle
• The reason you still have to talk to real people, even if your Ideal Customer is someone like you
• 3 things you need to start doing once you define who your ICA is
• Why organic connection is required even when you’re running ads and selling an evergreen/automated funnel
• What strategies worked 8 years ago and still do today
• The single most important way to take the next step with your ideal customer…when you do this, you’re setting yourself up for a successful launch

Now, I dive into this with each person inside my programs–and the best way is to process it verbally with someone you trust…

The Launch Incubator is the way to get my eyes on your ICA, so we can devise a plan to do all of these things (before you launch).

Make sure to check out the show notes here on this app and also over on the blog (links are all below)

…and if you want to be part of the Launch Incubator to get on the list and find out when applications open! This is the best way to get personalized attention, coaching, a community, and a safe space to process all your launch ideas!!

Mentioned in today's episode:

The Launch Incubator – applications open soon

Episodes that cover getting to know your ideal customer:

Changing your customer avatar 

Finding Your Ideal Customer

What's Your Ideal Customers’ Biggest Problem?

My Customer Research Process

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Thank you again to everyone who’s made this podcast possible. So – thank you for listening to me now for the first time or continuing to support Fearless Launching.

Thank you SO much for being here, I so appreciate it. See you next week!