Raise your hand if you’ve ever experienced one of these launch challenges…(and p.s. they all have to do with systems)

  • Something didn’t work or simply BROKE during a launch – a tool, a person, a strategy
  • You struggled to find the right person to help you set up your launch or new course
  • You couldn’t decide what course builder or email platform to use
  • You didn’t give yourself enough time

And if any of the above has happened, then you may have thought…

Launches are hard. Launches are crazy-making. Launches are overwhelming and stressful. Why do I do this to myself over and over again?

But it doesn’t have to be this way.

If you’re ready to have an easier time launching, look no further than the systems, people, and tools you use to make your launch happen!

You could hire people to create and manage every single thing in your business.

But hiring people also requires setting up clear systems, having the right tools.

Simply throwing money at a problem isn’t always the best way to go about things, especially if you don’t have an idea of how you want to do it.

Over many years, I have watched clients think they can fix a “hole” in their own launch puzzle by hiring an agency that doesn’t delivery what’s promised, finding a person who has a done for you service that doesn’t end up doing anything but lying…

I’ve watched friends, business associates, clients, students all trying to “invest” in themselves and be heartbroken that it didn’t pan out.

I myself have worked with people who could handle everything in my system without changing anything (which was great to hand it off and know that it was truly handled)

I’ve also worked with people I wanted to believe would do the right thing, said they knew my systems, tools, and in the end, it didn’t turn out that way…Either they impressed me with their responsiveness at the beginning and then immediately stopped doing even the minimum I needed. 

Good and bad situations can happen.

But there’s a solution to all of this. 

Awareness. Setting expectations. Understanding and defining the pieces you DO want in your launch/system and the parts you want to skip.

And in the rush to launch, you always need to talk this out with people either on your team or extended team or coach what makes sense…not to get their insight necessarily, but to get clear on your own perspective.

Have you ever hired someone who claimed to know the tools you use only to find out later after they suggested you use a completely different set that they weren’t the right person?

Have you ever worked with an agency that promised big results with a completely done for you service and then what you got back in return was not what you expected? 

Have you signed up for a tool or a suite of tools you thought you needed only to find out later that you actually didn’t need them and they broke the stuff that was working in your business?

If there’s one area that people come to me over and over again about the tools, systems, and teams…and it’s because they have the ability to move you forward…and also in many other wrong directions. That’s why I apply the “hire slow, fire fast” mentality to MANY MANY things in my business.

  • It took me 1 year to finally start using Kajabi for my products and I’m still transitioning pieces of my business there.
  • I always do a real standalone test for people who work with me.
  • I always define my non-negotiables when working with people.
  • Pay for tools that integrate with your existing systems
  • Hire people only once they demonstrate they can work in your current systems (because even when they have a brand new way that will work so much better…there will be a time when you have to use your existing…and moving is a thing in itself)
  • Work with people who know how to communicate well and see you and are willing to admit mistakes
  • Review and remove anything you’re not using consistently…save money and time and headaches this way! That $20 app could turn into hundreds and thousands

I know that we all need help wading through these types of decisions whether you’re planning a launch or simply getting support as you make changes, add people, organize your business so that you CAN launch…

If you haven’t checked out the Launch Incubator, I invite you to go over to the information page now. Find out when our next group opens.

Mentioned On Today’s Episode

Launch systems cheat sheet 

Online Business Resources I Recommend

Linchpin by Seth Godin

Double Double by Cameron Herold

E-Myth by Michael Gerber

Ultimate Guide To Hiring The Best Virtual Team


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Thank you SO much for being here, I so appreciate it. See you next week!