create launch assets

How much time do you spend figuring out how you’ll communicate with your customers (I mean, once they’ve decided to become customers!)?

If you’re looking for a great way to decrease your launch to do list…keep reading…

Today I’m going walk you through setting up some customer email sequences – best part is that they’re going to be completely re-usable, so you won’t have to constantly updated them!

Re-purpose is my favorite word as a busy business owner.

Now reusing content in the simplest sense, means revising, republishing, or updating content that already exists. You can change the format of it – video or audio to text or vice versa!

But – imagine if you had a library of material to pull from – emails, graphics, blog content, videos, audios, or other training.

Well, there’s a good chance you’ve already got some of this going already.

But if you’re not sure…here’s a great way to start create a library – for your next launch.

I know – you’ve heard it over and over again, but do you really repurpose your content or find new ways to share the core concepts in your content?

This week’s schedule is all about creating assets that you can re-use over and over again and it comes from a question I received about writing customer emails.

I’m setting up my first product and know I should have a customer email sequence for people who buy, but I’m not sure which emails to send? Am I overthinking it?  

Short answer, yes, you might be overthinking it.  While yes it is important to communicate with someone that their purchase is complete, this can be accomplished in a few different ways.

Once you finish listening to this week’s episode, check out the example schedule I mention and sent out in my Sunday email…(if you missed the email or aren’t on my mailing list…it’s all right below).

Create your weekly schedule
Migrate any tasks/projects forward or get rid of them
Sync all notes
Review Editorial calendar
Choose 1 Project That Still Needs To Be Finished
Create a list of 5 deliverables you’ll complete for that project
Fill in the days with additional items you need to complete

Sample Project: Create Customer Email Sequence

The basic steps are:

  • Map out customer experience/steps from purchase through product delivery
  • Map out product delivery sequence (if it’s a course)
  • Create post delivery sequence that makes a new offer
  • Outline all pages required or included in the series of steps
  • Load everything up and schedule in your email marketing provider
  • Create template emails for any live elements or “news” type emails

A few notes to think about…once someone purchases, you can send someone to a thank you page with information about what they purchased and wait to send the welcome email until later. You might not be starting the program right away.

For Fearless Launching, I have a series of 3-4 emails that are delivered before the program starts, so that people really feel like they’re in the course even if the course hasn’t started you.

You can still schedule all of these “purchase emails” and know that some people simply won’t get them if they purchase one day before class starts, but it ensures people feel they are getting something right away.  You can also send them to pre-training to help them also make sure they know they actually bought something for real.

Here are some basic emails you may include:

  • Welcome

  • What To Expect In This Course

  • Link to the members area

  • Here’s your download

  • Thanks for purchasing

  • Your first module is live

  • How’s it going

  • So what did you think?

  • An offer for what’s next

Whatever you decide – come up with the list of emails you’d like to send and a rough time frame of when they should come out to your customers.

Write them out – keep them in a google doc and bam – you’ve got a series of customer registration emails that can be repurposed for all of your products and offerings!

The only trick to this is to think – what do your customers need to feel good about their purchase with you? How can you make sure they experience little to no confusion? If you keep your head on your customers and what they need –  you’re already ahead of many people who don’t do this!

If you’re not quite ready to welcome customers in because you’re still in launch mode or you need help with the step before the product delivery – go grab my launch emails mini-course right here!

*This week, it’s your turn to decide when you’re doing what…but I’d still love to see how you’ve laid out the week – so hit reply and send me a pic, or a list…tell me what you’re tackling and when!

Additional Resources

1) Free Launch Planner: Grab this completely free launch planning workbook. Download, print, and start planning your launch today — don’t forget to add in the test and secure your website tasks!

2) Free Systems Cheatsheet: A Free Checklist & Cheatsheet to make sure your systems are in order before you launch — plus the one I mentioned on the podcast today!

3) Want to work with me one on one? If you’re a business owner who knows that you need a coach, someone to work through your launch strategy, figure out your launch plan, get spot advice as it comes up…then we could be a perfect match!

If you enjoyed this topic…

If you enjoyed this episode or any others on the Fearless Launching Show, I’d highly recommend you take things to the next level and do one of two things…

Check out this

Of course, I’d love to know what you thought about today’s episode. Leave a comment below or shoot me an email!