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Why A Good Launch Means More Than Hitting Your Sales Goals

What makes a good launch? If you said to yourself, “Well, duh, Anne…sales!” I challenge you to look a bit deeper. A few years ago when I was working on a bunch of different higher profile launches (not all at once, but fairly packed together), I made a huge realization — a good launch meant much more than simply hitting […]

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3 Ways You’re Killing Your Launches Before They Start

Today’s topic is all about the unintentional things we’re doing regularly to sidetrack our launches. Whether it’s launching or not, you do not want to mess with these success killers! Would you believe there are tiny things we’re doing, not doing, saying and not saying that impedes our progress? Eroding our ability to succeed from the inside out. We are […]

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