Last week we talked about using your intuition and some non-business-y tactics to guide your business…this week we're jumping into the power of building community with a true Fearless Launcher, Racheal Cook.
When you're first starting your business, you may not put building community on your to do list. Not because it's not important but because it seems like a side effect of a growing, thriving business…not a path to get there.
Well, a few weeks ago – I got this email from Racheal Cook, friend, past client, and amazing entrepreneur…in the midst of her Fired Up & Focused Challenge.
Here’s what Racheal shared:
Just wanted to reach out to let you know the results of the Fired Up + Focused Challenge that you helped me map out early this year. Basically… it's been the most awesome thing ever!
Since launching the challenge –
- Email list has DOUBLED {all organically with only a few emails to my own list to kick it off and NO Facebook ads}
- Converted 4.5% Challengers into PAID CLIENTS {previous launch strategy of 3-part video series converted less than 1.5%}
- January 2014 was the best month EVER – over $75K! – between sold out CBD + mentorship clients
By the time I close out 2014, this challenge alone will have 3x my biz over last year.
I knew I had to bring Racheal back because I’ve worked with her a few different times for different reasons…once after becoming a new mom and then awhile later when she was ready to shake things up.
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Here’s what we talked about today:
- Racheal shares her previous launch strategy – and why she decided to change it
- How long it took her to realize she wanted to improve sales and conversion
- How we worked together and came up with the idea of the Fired Up and Focused Challenge
- The shift she made and the exact results it has brought to her business and launches
- What you need to know about testing, playing around, and changing things up in your business
Plus – she sums it all up to the biggest reason she’s had so much success this year (and it’s something you can start doing way before you launch)
Want to hear more about changing your launch perspective for the better? Improving sales?
Growing your business? Take the first step with me NEXT WEEK and let me be your boss for 1 hour. Sign up for the free launching workshop over here right now.
Connect with Racheal:
Mentioned In This Episode:
Fired Up and Focused Challenge
Conscious Business Design (aff)
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Anne and Racheal – Thank you for this. I’m looking at business strategy for 2015 and this is gold! I’ve heard of using challenges before but I’ve never heard it described in such ‘case study’ detail. I’m a huge proponent of connecting with my audience in unique ways and this is something that I’m going to consider for next year. Whenever I get a chance to listen to Anne’s podcast, I’m always impressed by the level of detail and I walk away with new ideas that I can put into action. Thank you both!
Michael, you’re too kind! Loved being on your show too…still a highlight of people I got to hangout with … even if it was “on the record”!! -Anne