March 12th, 2015
Got an online business that requires you to blog weekly or bi-weekly or more often? Maybe you have a podcast you publish several times a month.
You might be wondering how you can keep creating all this content and not literally go insane…but also miss out on actually promoting your business.
Before we dig into today's episode, let me remind you that most likely your business is not to create content. If you've got a coaching practice, create info products, maybe you're a speaker…then your main and primary job is to market those services to your ideal audience.
Spending all your time creating new blog posts, podcasts, and videos will only get your so far…yes, up the value scale for sure…but no, not converting people into actual customers.
So – today, I want to share the tools I'm using to make sure content creation is fast, effective, easy to do and get done…so I can get back to the real work of marketing and promotion.
Are you ready to stop wasting time too?
In this episode, I share the primary tools I use for every phase of content creation — whether it's for my blog, this podcast, my new channel on Youtube…coming up with the easiest tool set up is crucial to make sure I can get it all done and don't waste a second of my day.
We go through the brainstorm/planning phase, actual creation and workflow, and then finally discuss analyzing what's working and what's not.
Even if you are new to thinking about your blogging or podcasting as a strategy, this episode shares super simple and some fun tools that really work well together!
In this episode I discuss:
- Why I use both analog and digital tools
- My struggle to find a “place” to create
- How often you should publish new content for Google to care
- Two easy peasy social media tools that rock my world
- Why creating short-links is my new jam
And tools for each phase of my content process…
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Planning & Brainstorming (mostly analog tools)
- A big whiteboard
- post-it notes
- huge desk calendar (sugar paper LA from Target is my fave)
- Wall post-it paper
- Google Docs
- Kate Spade website
- West Elm website
- Backlinking Article
Workflow & Actual Creation
- Editorial Calendar in Google Sheets
- Using Asana Templates
- Google Docs
Tracking — i.e. Knowing What Works
*Great article suggested to me for this post:
A Complete Guide to The New Google URL Builder
It's Your Turn
Take a moment now and think about the tools you use in the three phases of content creation listed above. Do you keep it simple? Anything you can get rid of or start using to make the whole process easier?
Leave a comment below and let me know!
What You Should Do Next
You’ve got 2 things you can do right now – both require you to take one more action. If you’d be so kind and have a moment, I would so appreciate you even doing 1 of these…especially if you love the show and want to get featured on a future episode!
- First thing – Jump over to itunes to rate and review the Fearless Launching show and help other people find it too!
- Second thing — Let me know what you thought! Leave a comment below or shoot me an email!