Anne Samoilov

April 10th, 2019

Starting A Product Based Business: How Kristi Soomer Created A Successful, Ethical Clothing Line

Thinking of creating a product-based business? Looking to add a physical product to your current digital offers?

Well, if you’re not sure how to get started…today’s episode will show you what it takes!

Don't worry, even if you aren’t a designer, have never created a product before, or if you’re looking to add a product to your current digital line up…you're going to get some major insights from our guest today.

We’re talking to Kristi Soomer founder of Encircled, an ethical clothing line based in Canada.

Now, before we dive into the conversation, make sure to ask yourself these questions, so you can be focused on something specific you'd like to create. This will also help you identify any gaps in your knowledge!

Do you have an idea for a product and who it's for?
What's the first step when creating a physical product steps?
Do you really need a website or blog?
What’s the best way to get your product in front of people before you launch it?
How do you design your product?

If you’ve been curious about creating a physical product business, this episode is for you! Kristi answers some of these questions while sharing her story.

Here are some highlights from this episode:

What it takes to create a product based business – literally from the second you have an idea
Kristi’s “a-ha” moment that sparked her first product and her process of turning an old infinity scarf into a fashionable and functional article of clothing
How some products can be simple in theory but then the actual execution of the product becomes much more complex
The challenges of finding the right manufacturers to work with
Her obsession with the quality of the materials used to design her products and why this helps set her company apart from others
Why Kristi’s product launch process is unique
Key steps to launching a successful product and finding your ideal customer

Are You Ready To Create A Product Based Business?

Now it's your turn to dream. Revisit the questions at the beginning of the post again. If you have questions that still need answering, make sure to leave them in the comments below for Kristi.

And – let us know what you are creating now (if you're already getting started).