Several times every year, I spend… in reflection-mode…maybe a little filing, throwing ideas away, and binging on training we didn’t get to this year. Maybe you're even thinking about how to have a successful launch (if you didn't quite hit your mark yet).
So over the next few posts, I’ve pulled together some of the most important content I’ve created and pulled it into a 3 part series.
Rarely do I get to curate what I’ve created for you. You hear the podcasts when you want and may read a post long after it’s been published.
This series will pull some important moving parts of a launch together for you – so you don’t have to wade through information you may not need (yet).
So enjoy…the 3 key elements of a successful launch.
This series is specifically for you if:
If you’ve never launched a thing and know you will want to turn your blog into a business, start coaching people, create a course, produce an event…this year.
It’s also a PERFECT place to REVISIT when you’re reflecting on this year’s launches, ones that worked or didn’t…and to start again with new products you’ll create in the new year.
You might be surprised where we get started…
Here’s what we’ll cover in part one:
- What you can expect in this training series
- Why learning to launch isn’t just a one time task
- What being Fearless means… again (you might be surprised)
…and we’ll spend most of our time talking about the NUMERO UNO part of any launch.
So, let’s dive in.
Part 1: Figuring Out Who Wants Something FROM YOU
The absolute only thing that matters to your business, to your launches, to what you do every day…is the people who you are serving.
So this week – we’re going to talk about your audience — even if you don’t feel like you have one yet.
1. Not everything you hear is true about discovering your audience
Listen to Launching without email is possible – Episodes 47 & 117:
If you’re active on social media in any way, then you have people who could potentially need your help, you’re part of social groups where you can get to know people and understand what they are struggling with.
Customer Avatar or Persona exercises only tell part of the story…because it starts with a fictional person!
You need to spend most of your time on the “who” and WITH YOUR WHO
Focus on getting people to your list, but the connection is way more important.
2. How do you find out what people want?
Three Ways To Figure Out What Your Audience Wants (and if you should launch it): Spend the week with this schedule, figuring out what people want and just begin delivering it to them. There’s a handy download you can grab to walk you through this process.
The survey is dead: A mind-blowing alternative to surveying customers before a launch: You can send a survey, but what about other ways of engaging with people and finding out what they are struggling with?
3. Figure out what you want to provide + the sweet spot
Answer These 5 Questions If You Have No Clue What To Launch
This post will help you ask the right questions to figure out what you should launch. Read the post and take notes as you go along!
4. Look at the big picture of what your customer needs:
110: What's a Curriculum & Why You Should Create One (Even if you don't have our own course yet) – Another way to approach creating new products and services – this really helps you learn more about the people you can help and what they’ll along their learning timeline.
5. Gather proof that you have value from non-customers
113: 5 Ways To Gather Social Proof For Your Next Launch is another interesting one that gives you insanely useful advice for gathering the proof you’ll need to attract your audience. I’m a huge fan of social proof even from people who aren’t technically customers – so start helping people right now.
That wraps up this week’s collection of resources, posts and podcasts to help you get started finding your audience.
Assignment #1: Work your way through these resources, download the pdfs or week sheets if available, and let me know WHO your people are in the comments below. Bonus points for how detailed you can be!
Assignment #2: If you enjoyed this episode and content, check out Fearless Launching, my signature course all about preparing yourself and your business for your next launch. Fearless Launching is perfect if you've been working on projects, trying to launch, launching with less than amazing results… we'll figure out what's going on and get you moving in the right direction.
1) Free Launch Planner: Grab this completely free launch planning workbook. Download, print, and start planning your launch today — don’t forget to add in the test and secure your website tasks!
3) Want to work with me closer? If you’re a business owner who knows that you need a coach, someone to work through your launch strategy, figure out your launch plan, but also how to make sure you launches are aligned with the vision for your business, apply to work with me in the Launch Incubator program today to see if we're a good match!
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Meghan Hartman says
Hi, Anne! I was somewhat recently introduced to you and your content via Hilary Rushford and I wish I had found out about you sooner! Your posts are incredible and I’ve listened to almost all of your podcast episodes.
Accolades aside, I think I have a good idea of my “who”:
She’s a woman, late 20’s to early 40’s from a professional background that has started an online business. She’s a creative at heart and wants the freedom and flexibility that online entrepreneurship allows. She’s seriously knowledgeable and gets amazing results for her clients. But, she’s finding it hard to bring in more clients, her email list isn’t growing, and she feels like she’s hit a ceiling in her business. She wants to be known as the go-to expert in her field but finds it difficult to gain any traction online. Looking at her analytics reveals that her bounce rate is fairly high and she’s not getting much traffic to begin with.
What she needs is someone that can improve the user experience of her website and marketing plan. But she doesn’t know this. Because no one is talking about user experience (except startups and tech companies). She’s hired a designer before but gotten lackluster results and she’s fed up with the limitations of her WordPress site. (Things like constant maintenance, combatting security threats, and her inability to make her pages look the way she wants them to).
So… my big dilemma is how to get her to realize I have a solution for her needs by speaking in a way that caters to her wants.