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Anne Samoilov

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Have You Asked Yourself This One Question About Your Online Course? (FLS 004)

If you're in the online product creation business – or want to be – then staying top of mind and being a memorable experience is what will separate you from the tons of infoproducts that collect dust and are forgotten…

So listen up coaches, online entrepreneurs and educators looking to package programs and products based on your expertise. This episode is for you!

There’s this idea spreading around the online business landscape that says anyone can package up their knowledge and sell it.  And while that’s true – in order to stand out – it’s important that your training sticks with your students.

I mean – think about it.

Out of the online courses, ebooks, programs you've purchased during the last year, which ones do you remember and then specifically – what do you remember from that one course?

Marie Forleo’s B-school > Profit Clarity, Customer Avatar exercises

Creating Fame > Do Guest Posts, Do What Laura Roeder Says

Blog That Converts > Focus on Blog Archetypes like your super power solution or a spotlight post.

So – I am a nerd – so I look for the ways to take action and learn something on a course. But there are plenty of products I've purchased that I did not go through and do not remember what I learned.

Can you say that is true about your own product with complete confidence?  Do you know what your customers will remember after they leave your course, finish reading your book, or stop working with you?

Today’s guest is Karen Sergeant of the Sunny Patio Project. She’s got some interesting and powerful takes on how to create training programs people remember when it matters most.

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Show Resources:

Sunny Patio Project blog

Course building help

How to resuscitate your course

Connect with Karen:

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Twitter

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GOT A QUESTION? LEAVE ME A VOICEMAIL!

If you have a question that you’d like answered in one of my upcoming podcasts or perhaps even featured as the topic of a podcast, please visit my SpeakPipe Page and quickly and easily record a voicemail question for me to answer for you!

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WHAT TO DO NEXT:

If you liked it and want to hear the next ones – and believe me you do want to hear what I’ve got coming up….you should do these 2 things right now:

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If you have a chance, please leave me an honest rating and review on iTunes by clicking here. It will help the show and its ranking in iTunes immensely! I appreciate it!

This podcast has been a little dream of mine for awhile and I'm so glad I'm finally ON IT! So – thank you for listening to me now for the first time or continuing to support Fearless Launching.

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Reader Interactions

Comments

  1. Katya Barry says

    January 30, 2014 at 10:41 am

    Love this episode! Karen you’re a diamond, love what you’re teaching. My big AHA! is ‘what they are going to remember on their worst day’ – wow, seriously powerful! Karen, in you opinion, how long would it take to create a 3-4 module course with two main take aways, considering I know my stuff of course;) Thanks for this interview.

  2. Anne Samoilov says

    January 30, 2014 at 1:45 pm

    I completely agree Katya! My conversation with Karen has stuck in my head throughout all the revamping work I’m doing on Fearless Launching. The same exact thing stuck in my head!

  3. Karen says

    January 30, 2014 at 3:20 pm

    Thank you, Katya! How great to hear that resonated with you (that sounds so restrained – actually, I’m grinning from ear to ear)!

    To me, the harder “work” is the figuring out EXACTLY WHAT to teach. It’s hard to put time against that. (And – by the way – two main take-aways per module makes me giddy. Yes, yes!)

    But after the designing-it part comes the teaching-it part:
    1. introduce & explain your points
    2. reinforce by
    – making your case why these will impact performance,
    – examples, case studies
    – practice (scenarios, etc)
    3. wrap it all up

    And then crafting materials which support your awesome content in a visually compelling way…

    These can come together pretty quickly…(especially after you get the hang of it).

    (Notice how I didn’t really answer your question? 😉 It’s just hard to call it from here, but those are the steps.)

  4. Lane says

    January 31, 2014 at 8:57 am

    SUCH a great interview. Really fun and informative. Karen is a curriculum genius and I’m very grateful to have her in my corner. Anne, you ask all the right questions and make me laugh at the same time. Your ‘growth on the toe’ analogy had me totally cracking up! 😉

  5. Danielle Holdman says

    February 1, 2014 at 1:48 pm

    Divine Timing! Thank you Anne and Karen for this!!! Definitely had to take a second listen to take notes!

  6. Karen says

    February 1, 2014 at 7:00 pm

    Yay, I love hearing this! Thank you!

  7. Krysta Williams says

    February 8, 2014 at 5:01 pm

    The deep problem I’m solving? When being photographed, people think they’re supposed to, “look good.” I think it’s the responsibility of photographers to show people a new way of seeing themselves and others.

Trackbacks

  1. My Interview on the Fearless Launching Podcast - The Sunny Patio Project says:
    February 7, 2014 at 8:44 am

    […] wonderful Anne Samoilov released a podcast interview of me last week, on her new Fearless Launching podcast series,  did you catch […]

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