If you're in the online product creation business – or want to be – then staying top of mind and being a memorable experience is what will separate you from the tons of infoproducts that collect dust and are forgotten…
So listen up coaches, online entrepreneurs and educators looking to package programs and products based on your expertise. This episode is for you!
There’s this idea spreading around the online business landscape that says anyone can package up their knowledge and sell it. And while that’s true – in order to stand out – it’s important that your training sticks with your students.
I mean – think about it.
Out of the online courses, ebooks, programs you've purchased during the last year, which ones do you remember and then specifically – what do you remember from that one course?
Marie Forleo’s B-school > Profit Clarity, Customer Avatar exercises
Creating Fame > Do Guest Posts, Do What Laura Roeder Says
Blog That Converts > Focus on Blog Archetypes like your super power solution or a spotlight post.
So – I am a nerd – so I look for the ways to take action and learn something on a course. But there are plenty of products I've purchased that I did not go through and do not remember what I learned.
Can you say that is true about your own product with complete confidence? Do you know what your customers will remember after they leave your course, finish reading your book, or stop working with you?
Today’s guest is Karen Sergeant of the Sunny Patio Project. She’s got some interesting and powerful takes on how to create training programs people remember when it matters most.
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Show Resources:
How to resuscitate your course
Connect with Karen:
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Katya Barry says
January 30, 2014 at 10:41 amLove this episode! Karen you’re a diamond, love what you’re teaching. My big AHA! is ‘what they are going to remember on their worst day’ – wow, seriously powerful! Karen, in you opinion, how long would it take to create a 3-4 module course with two main take aways, considering I know my stuff of course;) Thanks for this interview.
Anne Samoilov says
January 30, 2014 at 1:45 pmI completely agree Katya! My conversation with Karen has stuck in my head throughout all the revamping work I’m doing on Fearless Launching. The same exact thing stuck in my head!
Karen says
January 30, 2014 at 3:20 pmThank you, Katya! How great to hear that resonated with you (that sounds so restrained – actually, I’m grinning from ear to ear)!
To me, the harder “work” is the figuring out EXACTLY WHAT to teach. It’s hard to put time against that. (And – by the way – two main take-aways per module makes me giddy. Yes, yes!)
But after the designing-it part comes the teaching-it part:
1. introduce & explain your points
2. reinforce by
– making your case why these will impact performance,
– examples, case studies
– practice (scenarios, etc)
3. wrap it all up
And then crafting materials which support your awesome content in a visually compelling way…
These can come together pretty quickly…(especially after you get the hang of it).
(Notice how I didn’t really answer your question? 😉 It’s just hard to call it from here, but those are the steps.)
Lane says
January 31, 2014 at 8:57 amSUCH a great interview. Really fun and informative. Karen is a curriculum genius and I’m very grateful to have her in my corner. Anne, you ask all the right questions and make me laugh at the same time. Your ‘growth on the toe’ analogy had me totally cracking up! 😉
Danielle Holdman says
February 1, 2014 at 1:48 pmDivine Timing! Thank you Anne and Karen for this!!! Definitely had to take a second listen to take notes!
Karen says
February 1, 2014 at 7:00 pmYay, I love hearing this! Thank you!
Krysta Williams says
February 8, 2014 at 5:01 pmThe deep problem I’m solving? When being photographed, people think they’re supposed to, “look good.” I think it’s the responsibility of photographers to show people a new way of seeing themselves and others.