Welcome to part 2 of my 8 part blog series to help you get ready to launch your next product, service, or business. If you missed out on the first post, check it out here – where I talk about the importance of vision and why without a vision, your business won’t even get off the ground!
So – say you’ve got your vision in mind – or it’s at least forming and on its way to being totally declared.
You might be excited to get the ball rolling and immediately start scheduling out all the pieces of your launch…so you start making schedules, create a product you’ve been dreaming about…
Before you spend time, money, and energy putting those ideas out into the world, there are a few steps you should consider taking BEFORE you launch.
Want to know what those steps are?
Okay, so when people come to me for help with their launches and we start digging into what they want to actually launch, it’s not uncommon for me to discover something.
Now, this isn’t that they have a bad offer or that their launch ideas aren’t complete.
It's actually more hard to swallow the truth that they aren't really ready to launch…not just yet.
But it’s not as simple as me telling them that they don’t have a set number of people on their list or that their offer isn’t for the right people, though it may or may not be part of it.
Nope – it’s the bigger picture.
It’s not that they haven’t done their customer avatar worksheet or designed an amazing product or service or written the “right” emails.
It’s not even that they don’t know the exact steps they’ll take to make the launch happen.
And it’s definitely got nothing to do with having the right launch team in place.
Today’s episode of the podcast, I’m going to share the 4 things many people are missing from their business and need to get rolling before they are ready to start planning their launch.
Some of the topics I cover:
- 4 things that I always come back to when I’m having an “I don’t know what to focus on moment” in my business
- Why consistent communication is only part of the equation
- One system that should be in place the second you put your blog or website live
- How communication must be happening first before you get
- Your monthly task list to make sure you're ready to launch whenever you want
- How to avoid loading your launch workload with a ton of writing
- How you can borrow other people’s engaged audiences, but you should never depend on that
Mentioned In This Episode
Free Launch Workbook and Planner – recently updated workbook that will rock your socks and help you create the plan for your next successful launch.
Missed the first post in this series? Click here to read it now and find out what took me so long to create my business and first product.
What You Should Do Right Now
You’ve got 2 more things you can do right now – both require you to take one more action. If you’d be so kind and have a moment, I would so appreciate you even doing 1 of these…especially if you love the show and want to get featured on a future episode!
First thing – Jump over to iTunes to rate and review the Fearless Launching show and help other people find it too!
Second thing — Let me know what you thought! Leave a comment below or shoot me an email!
1. Already subscribed from day 1. Left a glowing 5 star review on itunes.
2. Following on Instagram (@Healthgist)
3. Already signed up in the past; link on this post is broken though.
4. I will work on trying to get the conversation (back and forth) with my subscribers going starting tomorrow.
*I want to be entered to win the scholorship.
Bola, thanks for your comment! I just checked the toolkit link and it’s working for me, though it does go to a leadpages optin page, so perhaps it doesn’t work on some browser or on mobile?
Thank you for being here and excited you’re in the scholarship contest!
-Anne
Great episode Anne! I’m about half way through my launch process and totally overwhelmed. Today’s episode reminded me about the power of outreach and networking. I tend to get so dedicated and drawn into the creation of the actual program I’m launching that I forget to incorporate some fun and weave in some networking. On my to do list this coming week- network and submit some guest posts. Btw- I’d love to enter your scholarship.
So glad you enjoyed this! We’re all guilty of letting these go from time to time. The networking really takes extra effort on my part – so I am with you! You’re in the contest…stay tuned for more!
Hi Anne – I love, love, love your blog and podcast! I have a time in my calendar each week to catch up on blogs and podcasts, and yours is always the first one I listen to.
1) I’m subscribed to the podcast through iTunes
2) I follow you on Instagram (@vanessaechase)
3) I’m signed up for the Launch Toolkit. So many good resources!
4) During this week’s podcast, what you said about outreach resonated with me. It’s something that I don’t do enough of on a consistent basis. I’m going to make a list of networking events to go to this year and blogs that I can submit guest posts to.
I would like to be entered to win the scholarship.
Yay! You are in for the scholarship win…and thanks for sharing your feedback – glad you’re loving what I’m sharing.
Hey Anne, lol, I’d already left a review for the show. You’re really putting so much great content up over on iTunes, lady.
Count me in on the scholarship entries. I’d already done most of the check list, but now can check ’em all off. 🙂
I’ve been slowly building the content and the overall brand and look of the course. In your 50th (woo!) episode, I love what you said about engagement and list building. Those are my next big, giant to do’s for me. This week I’m bringing on someone to help me with SEO’ing my content, and to help with free content idea creation.
You know I’ll have my hands full doing videos for my blog. Lol.
Keep up the great work!
Hi Anne! Love your podcasts! 🙂
1) I do not have a iphone, hence no itunes(messes up windows systems on PC) so I can’t subscribe.
2) Following on Instagram @heartnoho
3) Been on the list for a month or so.
4) I already plan to send an email to my list this week with a survey in it to get conversation flowing. I’ve been fostering relationships with them on facebook.
Please enter me to win the scholorship.
Thanks Anne!
No worries Tatyanna about subscribing – it means so much that you listen here though! Thank you! And you are entered…cannot wait!
Sarah – you rock and I so appreciate you being here! Love your Instagram feed btw!
Thanks for your insightful podcast, Anne. I finally “pulled the trigger” in posting my first LinkedIn article… after having been approved LAST year. What the heck was I afraid of? I dunno, but my inner editor & inner creator’s incessant bickering drives me nuts. I had to finally post on LinkedIn in an effort to get my website back up. I’ve followed each of your steps & I’d love to throw my hat in the ring for the Fearless Launching scholarship opportunity.
THANKS.
1. Already subscribed. Reviewed today
2. Follow you on Instagram – I’m @tamihackbarth.
3. Got it! Thank you.
4. I’ve been building my community on social media for a while and I’ve been sending newsletters. People have been responding to many things I send.
* Please enter me for scholarship
Awesome Tami! You’re are officially entered and so glad to have you here!
1. I left a review but wasn’t able to subscribe because this podcast isn’t available in my country’s itunes store 🙁
2. Following you on Instagram Swapna_Thomas
3. Already subscribed to the Launch Toolkit 🙂
4. I am sending out 3 pitches for guest posts, my lead magnet is in works and I am creating a consistent blogging schedule for my site!
Holy, moly, I want to be entered into the scholarship contest!!!
1. I left a review but wasn’t able to subscribe because this podcast isn’t available in my country’s itunes store 🙁
2. Following you on Instagram Swapna_Thomas
3. Already subscribed to the Launch Toolkit 🙂
4. I am sending out 3 pitches for guest posts, my lead magnet is in works and I am creating a consistent blogging schedule for my site!
Holy, moly, I want to be entered into the scholarship contest!!!
Hi Anne-
Thanks for this post! I’m excited for my first (online) launch this summer and your podcast has inspired me to start carving out more time to lay a strong foundation. I keep telling myself “oh, I’ll start outreach when my website is officially launched,” or “I don’t have time for that now because I’m too busy with my other work.”
But really, I need to just start doing it now so that when it’s time to start a pre-launch, I’ve got a head start and more likely to be *fearless!
I’ve done all of the above and would love to be considered for the scholarship. It would be great timing for me since my new website will be done in the next month and I plan to launch my online offerings later this summer.
Have a great week. Thanks for the wisdom!
I can’t review the Fearless Launching Show because I don’t have iTunes, but I do listen to every episode! You’ve been Insta-followed. I didn’t know you were on Instagram! So excited! I signed up for the Launch Toolkit eons ago. And… The guest posts is really an ongoing thing that I don’t do. I know how powerful it is. When I do it, it really rocks. So I will pitch 3 guest posts this week! Committed!
I’ve been eyeing Fearless Launching for a while, but haven’t been able to pull the trigger because I’m dealing with a sick husband who can’t work (plus medical expenses) for the past 2 years. It would mean a lot to be able to take Fearless Launching as part of my ongoing business building education. My new products/services don’t sell out, so I know there’s a lot more I could learn about launching.
So great to see you here Laura!! You know so much already and I think committing to the guest posting is a great step to take…and staying on that!
Emily, you are soooo not alone on the outreach! Just look at some of the comments here! We all wait, avoid doing the things we know spread the word about our business. Best practices vs. what we’re really doing. A well-respected friend once told me to spend more time writing for other people’s sites at the beginning instead of trying to blog every single day…that’s why I focused on a lot of guest posting when I was first building my site… and… I might be going back to that very soon!
Thank you Swapna! So excited for you and would love to hear an update about getting those pitches out!
Hi Anne…LOVE you!!
Would sooo love to win the contest for you Fearless Launching Course!
I did the 3 requirements but cant see (on my ipad) where I review the podcast? My instagram is suzen_marie!
Anyway…hope I win!!
Susan
Hey Anne! Who won the scholarship to the Fearless Launching? I seem to have missed out on the announcement. 🙂
So sorry Swapna! I completely forgot to add the winners in to one of the emails last week since the launch has literally taken up all my time! I’m so sorry to keep you hanging like that. I ended up choosing two winners: Bola and Vanessa Chase! Both of them have been notified and I’ll also update this blog post today just to make sure no one else is alsoooo left hanging. Thank you so much for participating and I really appreciate your patience! xoAnne