Welcome to part 2 of my 8 part blog series to help you get ready to launch your next product, service, or business. If you missed out on the first post, check it out here – where I talk about the importance of vision and why without a vision, your business won’t even get off the ground!

So – say you’ve got your vision in mind – or it’s at least forming and on its way to being totally declared.

You might be excited to get the ball rolling and immediately start scheduling out all the pieces of your launch…so you start making schedules, create a product you’ve been dreaming about…

Before you spend time, money, and energy putting those ideas out into the world, there are a few steps you should consider taking BEFORE you launch.

Want to know what those steps are?

Okay, so when people come to me for help with their launches and we start digging into what they want to actually launch, it’s not uncommon for me to discover something.

Now, this isn’t that they have a bad offer or that their launch ideas aren’t complete.

It's actually more hard to swallow the truth that they aren't really ready to launch…not just yet.

But it’s not as simple as me telling them that they don’t have a set number of people on their list or that their offer isn’t for the right people, though it may or may not be part of it.

Nope – it’s the bigger picture.

It’s not that they haven’t done their customer avatar worksheet or designed an amazing product or service or written the “right” emails.

It’s not even that they don’t know the exact steps they’ll take to make the launch happen.

And it’s definitely got nothing to do with having the right launch team in place.

Today’s episode of the podcast, I’m going to share the 4 things many people are missing from their business and need to get rolling before they are ready to start planning their launch.

Some of the topics I cover:

  • 4 things that I always come back to when I’m having an “I don’t know what to focus on moment” in my business
  • Why consistent communication is only part of the equation
  • One system that should be in place the second you put your blog or website live
  • How communication must be happening first before you get
  • Your monthly task list to make sure you're ready to launch whenever you want
  • How to avoid loading your launch workload with a ton of writing
  • How you can borrow other people’s engaged audiences, but you should never depend on that

Mentioned In This Episode

Free Launch Workbook and Planner – recently updated workbook that will rock your socks and help you create the plan for your next successful launch.

Fearless Launching

Missed the first post in this series? Click here to read it now and find out what took me so long to create my business and first product.

What You Should Do Right Now

You’ve got 2 more things you can do right now – both require you to take one more action. If you’d be so kind and have a moment, I would so appreciate you even doing 1 of these…especially if you love the show and want to get featured on a future episode!

First thing – Jump over to iTunes to rate and review the Fearless Launching show and help other people find it too!

Second thing — Let me know what you thought! Leave a comment below or shoot me an email!