Do you ever stop yourself from giving away all of the answers to your audience's problems?
Do you hold your “best posts” for your own site instead of pitching them to a higher traffic blog as a guest post?
Do you get nervous that people won’t buy if you give away too much?
Do you ever wonder how much is too much to give away?
If you’re building your business – you’re probably plagued with one of the following:
one eye looking over your shoulder to make sure no one’s copying you
one eye on other people and wondering how they did it – maybe secretly hoping you thought of something first
thinking that you can’t give away all your good stuff for fear that no one will need to buy from you.
I’m not a fan of any of these fear-based illnesses… and especially not the last one…
Too many new people have been ingrained with the idea that they have to hold back and give less than their best.
And I’ve got proof that it’s not worth it to hoard your knowledge.
I’ve spent the last year writing posts ONLY about launching. I’ve tackled different topics around the bigger concept of launching – how to launch, how to write emails for a launch, the first steps to launching, why setting up an interest list is important, the systems you need in place before you launch, what type of communication should you use during your launch…
Launch, launch, launch, launch… oh and launch…
I think the word launch has been in most titles of blog posts starting in February 2012 through December 2012.
I even have a Launch Toolkit with resources pulled directly from a paid program.
You get the picture – and you might wonder, “Okay, but Anne, how much more could you possibly write about launching?”
Believe me – there’s more in me on that topic. Much more.
But each round of students in my Fearless Launching program has grown. My mailing list has grown. Traffic improves each month. Steady growth on all fronts.
And best – my business has grown to a point it finally feels like a real business.
All while giving away my “best stuff”.
What you should do about this
So you might be thinking how you can start to give your best stuff, especially when you’re used to holding back.
What’s on your content creation plate right now – a blog post? an email? your weekly newsletter?
Write it out like you normally would
Go through + pretend you are one of your readers
Ask questions that your readers might ask
Revise your content with the answers
Give it all away
It is that easy – to start with your very next piece of content.
Need more convincing?
And if you need more convincing, check out these articles – they jumped out at me from the tons of tons of articles on this topic.
No Opt-In Required: 5 Reasons to Give Away Your Best Stuff
Why Free Is Your Best Marketing Strategy
My advice though – until you see free in action, it won’t mean a thing. So get to work – and let it all hang out.
Jennifer Kennedy says
OOh. This is good stuff! I’m a newbie and have been thinking about this same question! I’ve decided to just go all out and give ’em what I got.
So, I totally agree. It took me a while to get over this mindset, though, but I’ve already seen positive results from helping people out with some good, helpful information! This has actually motivated me to continue to do more!
Thanks for sharing. And, thank you for the inspiration!
Gennia Holder says
That’s been my philosophy from day one as I’ve seen the power of sharing. I’ve been drawn in to hire, purchase from and get in touch with those whose free content I’ve devoured (proud member of Fearless Launching – drawn in by all the goodies you shared, Anne).
That last bullet point hit me right in the top of my head!! Putting that word “fear” in there is a low blow. You know that’s my weak spot!! 🙂 Doing or not doing something out of fear, is not how I like to operate. It’s been a bit more of a challenge for me lately as I’m developing an online product with modules and the like. When I think about planning out my content I’ve been wrestling with how much to give away and it’s been holding me back. It’s fear, plain and simple and I’m about to get over that right now!
Thanks, Anne, for always pushing us to be Fearless.
There’s a lot of free stuff online so I don’t believe you have to hold back your best stuff. One of my blog posts is getting a lot of traffic from a backlink someone else created. My blog is still new but just because that person found the info helpful and different from what’s available online he shared it and it’s bringing in good traffic.
So keep providing value and always give people an “Aha Moment” with your content then you’ll be fine.
This is another great post Anne. Many Thnx!!
Joyce M. Washington says
In total agreement. I’m actually working on MORE ways to give away some of my best stuff (like a consistent webinar schedule, lol). Great personal case study!
Joyce – you give away value woman – whether it’s free or paid. I can’t wait to have our call next month and get your eyes on MY BUSINESS!
I use the word fear all the time to call myself out – it’s a trigger for me too! Don’t hold back Gennia!!
Carlie Hamilton says
I totally believe that the best way to stand out from the crowd is to have AWESOME stuff out there. That way when people buy from you they know what they are getting is something really quality.
Word Carlie! -Anne