Building a customer avatar is an important step that every entrepreneur should go through. I know that many people don’t believe it’s necessary… but it’s such a great place to start if you have never put yourself in another person’s shoes. Many entrepreneurs avoid since it’s not a cake party. It’s time-consuming, and it calls for a lot of research. […]
READ MORELaunching requires confidence. I think we all know this. It seems obvious. Confidence in yourself, your products, the results you deliver…and even confidence that you can help people! But – it’s a funny thing. When we’re doing something for the first time, it’s challenging to be sure that it’s going to work…so we might question ourselves. People have different reactions […]
READ MOREHow do you feel about your business every single day? Do you experience joy on a daily basis? Do you find joy even doing the day to day work in your business? Today’s episode is an interview with a coach who helps people find their joy. Perfect right? Now, you might think – how does this apply to my launches, […]
READ MOREHow important is writing effective marketing and launch copy to your launch results? If you’ve ever had trouble writing copy, creating a sales page, writing the emails, or simply figure out WHAT TO SAY…today’s episode is for you. Writing marketing copy can be one of the most challenging parts of the entire launch process. Why? Because it’s not something you […]
READ MORESome of the best ideas are born from personal traditions… things you never imagine will be a business. That’s what happened with 32-year-old Sashee Chandran and her multi-million dollar tea startup. Sashee grew up drinking tea and surrounded by people drinking tea. To connect with one another. To relax at the end of the day. And she brought this into […]
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