• Skip to main content
  • Skip to primary sidebar

Anne Samoilov

Launch & Marketing Strategy & Courses For Creative Entrepreneurs

  • Blog
  • PODCAST
  • COURSES
  • Trainings
  • Free
  • Contact

7 Tips For Choosing The Right Tools To Run Your Business

choosing the right tools to run your businessLet's talk about how to choose the right tools to run your business and we’re going to focus on the principles that will help you make any technology decision in the future.

Warning – this isn’t a “who does what better”… or “you shouldn’t switch tools” or a “tools don’t make the launch” post…

Over the life of my business and I’m sure your’s as well, you’ll come across a lot of different solutions to help you do your work better, faster, easier…and ones that will cost you less money, more money…

My take on tools is simple…


Too much overlap, tools that duplicate the same work, tools that cost too much or are unnecessary… and over time we become tool hoarders. It’s natural that we want to try things out.

Here are my 7 Top Tips For Choosing The Right Tools To Run Your Business

#1. Be okay that you’ll change tools over time, but that doesn’t mean you want to be switching. In the past I’ve expressed one of the main things I try to convince clients to do is NOT SWITCH systems or tools before or during the launch unless they stop working or start messing with your ability to deliver on your launch promises.

#2. Pick tools that integrate with all the necessary tools. Nothing I hate worse than looking and finding a tool only to realize I need Zapier to connect them. Sorry – not interested. I want tools that work well with each other…out of the box. If they don’t, I don’t go there…

#3. Pick tools that cut out duplicated processes. You don’t need 2 different optin-box, subscriber box plugins… You don’t need 2 shopping cart tools. Sometimes we inadvertently bring in tools that do the same thing… and we don’t realize it. For example: Sam Cart, Convert Kit, does this/that, Coschedule does this, Meet Edgar does that.

#4. Pick tools with the end in mind. Ask yourself what’s important for your business?

#5. Sometimes you have to invest...if that makes you nervous, review everything that a tool does to see if you can cut out old tools that aren’t doing the job well… I’ve often switched off some platforms in order to make room budget wise for the newer thing that does the job better – my spending increases only a bit and I get a better product.

#6. Always lay out the pros and cons of the products/possible duplication/ways to cut back in a spreadsheet

#7. Just because it’s a deal and everyone’s using it, does not mean you need it. You only need a few specific systems at all times in your biz and once you get started implementing those things you'll be on your way to simplifying your launches and making them more profitable and predictable.

right tools to run your business

Mentioned In This Episode

Essential Launch Systems Episode: https://www.annesamoilov.com/119

ConvertKit

CoSchedule (aff)

MeetEdgar

Infusionsoft (aff)

Access Ally(aff)

Planoly (Instagram)

Online Business Resources

Anne's Tool Round-up #1

Anne's Tool Round-up #2

More Resources

1) Free Launch Planner: Grab this completely free launch planning workbook. Download, print, and start planning your launch today — don’t forget to add in the test and secure your website tasks!

Enjoyed This Episode? Want To Hear More?

If you enjoyed this episode or any others on the Fearless Launching Show, I would love it if you’d head over to iTunes, subscribe, rate and review the podcast.

Of course, I’d love to know what you thought about today’s episode. Leave a comment below or shoot me an email!

Tweet
Share
Share
Pin

Primary Sidebar

Recommended Resources

  • Online Business Tools
  • Get Launch Ready
  • Case Studies
  • The Fearless Launching Show

 

Popular Articles

  • Assign This To Your Team Today: Create Your Launch Hub
  • 3 Good Business Practices That Could Help You Avoid Launch Trouble
  • Behind The Scenes: Permission To Glow with Kristoffer Carter
  • How to Use Virtual Events as Your Launch Strategy
  • 3 Bonuses You Should Offer During Your Next Launch (Even It’s Your Very First Launch)

Copyright © 2023 Anne Samoilov, LLC

  • Contact
  • Terms of Service
  • Privacy Policy
 

Loading Comments...