March 10th, 2017
In today’s episode, we’re talking about some internal launch mistakes you may be making as a business owner that can affect your business and all your product launches…these often don't crop up right away either…
These aren’t quick-fix mistakes, but ones you can aim to get better at over time.
Take out your journal right now and make notes on anything that comes up for you personally.
There’s no right or wrong way to approach these, only to work on shifting the way you handle launches, do business…and operate in the world.
If you’re ready to change the way you launch…let’s get started now.
4 Big Launch Mistakes You Can Fix
#1. Checklist vs. Decision Making
There are lots of appropriate places and instances where checklists are valuable and work. And they do get you part of the way there with launches. But a checklist will not tell you why people aren’t buying. A checklist won’t tell you if you’ve done enough customer research or sent enough emails or got the tone right in your sales page or webinar presentation.
You need to be able to ask questions, have thoughtful conversations, and make decisions.
#2. Individual Tools vs. System
With the ever-changing technology in our world, it’s no wonder that we’re always thinking about trying new tools. For example, process payments, manage tasks, house our products, deliver our products, promote our products.
Truth is – the system of how you’re doing these things is more important than the specific tool.
Learning how to pull together a set of tools into a working system is a better approach and why I teach a systems module in Fearless Launching.
#3. Changing Everything vs. Keeping What works
Doing a postmortem is one of those things that gets put off and literally put on the back burner as we get ready for our next thing. Plus – a good friend told me this about branding – that’s her area of expertise…that people get bored with their fonts/colors about the time that it’s gelling and makes sense with people!
When it’s working – you’re likely going to get bored, but there’s no reason to throw out everything and can result in nothing working!!!
Are you getting help? Processing what’s going to happen in your launch is invaluable. Absolutely no one I know who’s gone above the 7 figure launch or revenue level has done so without hiring help. No one.
You have to be willing to get that support. And if you need help with the above items especially, then it might be time to get a coach, hiring a launching manager…
If you’d like to go into more of these topics, I’ve just created a brand new launch workshop for you which really speaks to the foundation you can build for all of your launches…I’m telling you first because I know you’ll want to jump on it fresh – while it’s hot off the presses.
Here’s what we’re going to cover in this workshop:
- The one place you’re wasting the most time and that could be the cause of all your launch problems..
- Why knowing how to set your launch goals, sets you up for bigger success
- My secret shortcut to creating my launch plan – great if you HATE planning
- The key phases in your launch and the exact action steps you can take today.
Just head over to Brand New: Launch Workshop to sign up today!
That’s all for today – I hope you heard today’s message with love. I make these mistakes sometimes too – we’re human and we simply need a reminder every once in a while!
Mentioned In This Episode
Additional Business Resources
1) Free Launch Planner: Grab this completely free launch planning workbook. Download, print, and start planning your launch today — don’t forget to add in the test and secure your website tasks!
2) Launch Roadmap: This simple launch roadmap will show you the exact steps you'll take as you prepare for your first or next product launch.
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