(a.k.a. Did you know you can make or break your launch even before your cart is open – simply by pricing your product correctly?)
We’ve all been there.
You’ve got a great idea for a product, but you’re just not sure how to price it.
Choose a price too low and your launch will end up looking like the cheaper not so great version of that product everyone’s been talking about.
Set your prices so high that even YOU wouldn’t buy and well, that’s not a good place to be either.
So how do you find pricing perfection?
How do you get to that spot where you feel confident that you are still giving amazing value for a price that matches and that you know the audience is going to buy?
I sat down with Joyce Washington of The Common Cents to talk about this phenomena of finding that sweet perfect price…
Listen in and you’ll find this certified accountant by trade talk about some pretty high concept (non-number) topics related to pricing.
Joyce Washington is also one my experts inside Fearless Launching who can hold your hand through the pricing part of your launch. She’s someone to watch because she steps out of her accountant world a lot and knows what it takes to make the right offer at the right price.
Sign up for Joyce's webinar: http://bit.ly/tbblive
Take a moment now and answer these 3 questions – leave them in the comments if you're feeling brave!
1. Are you struggling with pricing any of your products or services?
2. Do you wonder if what you provide as a service or training is valuable?
3. If so, what price feels right regardless of what the market tells you it should be?
Enroll today in Fearless Launching and join a community of motivated, action taking experts who will support you through your first launch!
Tera Maxwell says
Thank you for a brilliant discussion, Anne and Joyce. There were lots of juicy tidbits about the psychology of pricing. What I heard Joyce talk about is the energetics of pricing, which is sort of the subconscious stance one has about one’s worth, products, and services. One thing I might add is that if you are feeling overpriced, you might not always have to lower your price, but instead could clear any blocks about your self-worth. It’s wonderful how our bodies and emotions give us clues about our set points.
Joyce M Washington says
Fantastic point, Tera. All about making it match. And that process doesn’t necessarily include lowering your price but getting rid of the blocks that are making you feel out of sync with that price point you’ve set.