I realized something recently about the way I run my business, but my friends (who also run businesses) might laugh when they see this.
And I’m not sure if it’s a good thing or a bad thing…
But it is A thing.
I run my business like a launch.
This shouldn’t be a huge shocker…since most of my work surrounds launches in some way.
But knowing how stressful launches can be, I had to ask myself…”um Anne, why are you in launch mode 24-7? And is that really the best way to run your business?”
Some people might tell me that I shouldn’t be “launching” all the time.
And the truth – I’m actually not…
However, I have taken some of the biggest launch lessons I’ve learned over the past 5 years and turned them into my SOPs for my business (Standard Operating Procedures).
I’ve essentially lifted the key parts of all of the product launches I've managed–Marie Forleo's B-School, Laura Roeder's Creating Fame, Jonathan Field's RevolutionU (among many more!)…and made it the way I operate.
And it’s been working…because the proof is there:
- It got me to 6 figures by the end of my first 6 months focused 100% on my business.
- I’m not doing it with a full-time team.
- I’ve stopped working 12 hour days.
- I’m able to volunteer at my daughter’s school every single week.
- I recently even gave up doing 1-on-1 client work!
Time, freedom, family plus an income for my family is why I do what I do. And all of the above hits the mark for me.
So – I run my business like a launch. And while that sounds stressful (well the launch part), it actually isn’t.
I’ve picked only the best and most important lessons working on 5, 6, and 7 figure launches…and like I said, I’ve turned those nuggets into the way I run things on Team Samoilov.
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One More Thing
Are you a member of the Fearless Launching Lounge yet? This is my all-new FREE Facebook community…we’re getting mobilized over there…so join the fun and let us know what you want to launch this year!
Can't wait to see you there!