Newsflash – it’s tough to manage your launch. In fact – it can be a total nightmare. If you hire people to help you and there’s no way to track what’s going on, what’s done, and what’s not done – you can literally lose your mind. When you lose track of your big beautiful launch master plan – it’s hard […]
Read More“Anne – it should be obvious why your team isn’t working.” I should know better. I’ve been hiring people and building teams for a long time. Heck – just 6 months ago I helped hire MY replacement at LKR Social Media. I’ve been part of this type of process from the very beginning on numerous teams…involved in every step of […]
Read MoreHere’s the truth: the way our business looks online DOES matter. We don’t like to believe it in most parts of our life…but looks always matter on some level. tell me you haven’t judged a business or other personality by the way their website looks tell me it wasn’t completely jarring to meet someone in person who looked like an […]
Read MoreI got an email recently from a client and she needed help launching a long awaited product. I could tell she was stressed out. She felt behind, she’d wanted this for a long time, she felt under the gun. She knew she’s been saying she wanted to launch, but it hadn’t happened yet. She needed this to happen – like yesterday. […]
Read MoreWhat’s your favorite part of the product launch process? Writing emails? Deciding the “what” to launch? Planning and creating your pre-launch content? Mine is kind of weird, but it’s because I’m a sucker for a good story. If there’s one part of the launch process I love – it’s gathering the powerful before and after stories that get shared. Case […]
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