I knew this day would come, but I wasn’t quite sure what it would look like or feel like really.
It’s been exactly 1 year since I made the leap, went solo, jumped ship, and decided to focus 100% on my own business.
Okay – so big deal. I’ve been running my business for 3 years now. But only 1 of those years has been completely solo without the net and safety of a day job.
And it’s been awesome…
But I have been thinking of that whole time…and seeing all the challenges I didn’t expect to face (and the ones I knew for sure I’d face).
But instead of sharing a long tale of every little thing I’ve learned journal style, I wanted to share something actionable, easy to understand truly useful advice based on what I’ve learned.
So, keep a watch out for these common challenges you might face in your first year running an online business:
1. Packing your schedule too tight
It felt like it happened overnight.
I literally had podcast interviews, guest posts due, tele-summit to prep for, clients to call. I mean you name it, I had it. And yes, while all those things are good problems to have, I was frantic half the time and complaining about these “problems” daily.
I remember getting to one point where I literally just started canceling them. It was too much for me.
Now, when I take on any appointment for the business, I make sure it’s the right amount of time spent for the value I’m also getting out of it.
2. Prioritizing the work you do
Writing social media messages for the next week or finishing the sales page so it can go live and hmmm make you money? Some decisions are cut and dry easy to make. If it helps you reach your business money goals, that’s probably going to be a yes. If it’s going to help you spread your message to a large group of people, that’s a yes too.
There was one particular time when I found myself doing a series of tasks that were not important to growing the business. I was like – wait just one second? Someone else can’t post this blog post or send this broadcast or schedule this tweet? For real, Anne? Someone else can’t proof and test this new product sequence? Why am I the only one worrying about this launch to do list?
And an even bigger shift I’ve made is spending time on the bigger vision and then only taking on the tasks that I know are getting me closer to that. I straddle the line between CEO and CFO…watching my progress toward money goals and the what are we all about goals.
3. Getting The Right Help
I’ve never had a problem hiring teams for other people’s companies…but for myself, well that’s another story. I’ve often said to others and myself, “Who’s going to be able to project manage me (since I’ve also got that project manager brain too)?”
But the real underlying question was, “Who am I going to LET manage me?”
Now I embrace letting people boss me around. I lovingly call them my boss to encourage them to do it more and so I kinda trick myself into it.
Hiring people to help run and improve your business is tough at first but you’ll soon discover how much more you can do for your business when you LET others jump in and join the party.
4. Saying No
Along with prioritizing, packing your schedule, and hiring – is the big challenge of learning that you must say no.
Saying no to people. (Ones you like, too. Which is hard.)
Saying no to work that someone else should really be doing. (NOT YOU.)
You have to say no to projects that really don’t align with your business and what the life you ultimately want to live.
And more than that, you have to say no even to things that were originally yes’s sometimes…
There have been numerous occasions over the past year where I literally could not say no and should have. I felt guilty, mean, and like a complete jerk…even if I said no to something because I simply didn’t have time.
I’ve spent the last year battling my “no” demon…and what’s helped tremendously is knowing what I want to say yes to. I constantly have to remind myself that saying no does not mean I’m being MEAN!
5. Loneliness
You might wonder why I’d be struggle with being lonely working on my own business. Because – from the outside I’d already been at it for 2 years before going solo. Right?
It’s not like I didn’t know what it was like to work on my own.
But the reality is that I was never alone and always worked alongside the members of a very active, amazing crew of people with LKR.
The biggest change was that I missed being on a team.
Losing that social connection — though it was primarily virtual, was a noticeable loss to my everyday energy.
During the first six months on my own, I changed my work location a few times, made a point of meeting up with people outside my house … all so I wouldn’t feel so alone.
Now that I work with even just a few people on a regular basis – that loneliness is mostly gone!
6. Being Your Own Worst Enemy
I’m probably more tough on myself than you might suspect. I have really high standards and ideas for myself, always have a long running list of must do projects, and because of that I often set myself up to feel like I don’t do enough.
What I have to do on a weekly and daily basis is check in and ask – do I really want to do this?
Just a few months ago – I wanted to try out a new way to bring money into my business. But the method was one I didn’t really want to do.
Still I pushed myself to make it happen, to approach and push the people the offer was for…and in the end those offers never felt right. Instead of prolonging the inevitable, I pulled back and decided it just wasn’t going to work (for me) and I pulled my offer to work with them.
The Common Thread
Now, I’m sure you’ll notice that a lot of these challenges were personal, mental, mindset type things…not super strategic or business tactic types of challenges.
And that was another really big eye opener.
I find that if there’s anything that improved my business this year – bottom line and all, it’s facing these internal challenges. They steer everything you do, what you accomplish, how successful your launches are…and so much more.
(Stay tuned though later this week when I share some of the specific external things that happened over the year – in my year in review post.)
Question: If you’re in your first year of business, which of the above challenges have you faced and what if anything are you doing to overcome them?
Interesting, Anne. My primary challenge has probably been #6 – being my own worst enemy. It’s really just that I’m sometimes tired from my day job and would rather rest than work on my biz. But on the whole, I’d say that everything is unfolding just the way it’s meant to. In 6 months’ time I’ve discovered my avatar, developed a system to help others sleuth THEIR avatars, worked with more than 20 clients, created a course on avatar discovery, run the beta launch, and planned the public launch all on my own – all while holding down a day job and spending more quality time with family and friends than I ever have before. I couldn’t have done all that if it weren’t for my relationship with God and the conviction that He wants me on this journey. I truly believe that if He leads you to it, He will lead you through it. 🙂 Thanks for all you do!
Thanks for sharing your experience, Anne…this is right where I’m at right now. I shifted my business model and now feel like I’m starting from scratch again after 25 years in business. So much to do! By your stopping and reflecting, it’ll help me do the same.
Mahalo!
Love this Anne. I can attest to having high standards and being hard on myself, as well as enjoying being part of a team which I now lead and making time to connect with other entrepreneurs. All those things you don’t think about until you realize you can’t act in a silo.
The saying no thing is a biggy. I love to say yes and be involved and help where possible but honestly I’ve learned by saying no to the wrong things. I make room for the right things that allow me to help on a much bigger scale.
Huge congrats for your first year in business – this is truly a big feat!
Natalie – thank you so much! It’s funny that I’m calling this my first birthday…I don’t think you can truly know what it’s like to be in business until you’re doing it without the day job…you can start a business, but you won’t be allowing yourself to grow until you remove the net!
Thanks for being one of the peeps who kept me out of loneliness!! xo
Rupali,
So glad to hear my reflection has inspired you to the same. It’s fun starting a business, but if you just keep plowing ahead you do tend to forget what’s happening and how much you’re growing! It ain’t all about the bottom line…especially if your head isn’t on straight…(found that out myself!).
Thanks for stopping by! xoAnne
Thanks, Anne! I’m going through my first year. And sometimes I feel that I don’t do enough and that I should do more and sometimes I feel myself completely overwhelmed. I still try to balance it right between business, personal life and my interests. And I so much agree with you that the most important thing is internal! Love yours ‘get your brain into the game or all strategies in the world can’t help you’. I was my own obstacle so many times especially in the beginning of the year. Much better now and yet still a way to go. And I’m with you on the loneliness feeling. Sometimes seating in front of my computer is just too much of me time)
Anastasia… I laughed out loud a little when I read your words about being in front of the computer: “in front of the computer is just too much of me time”. SO TRUE. Painfully true. Thank goodness I have my six year old to drag me away from my office once in awhile!
All of them! When I first started my “business”, I was actually a contractor for another company. But when my business started gaining momentum and more clients were added, I moved from contractor to client / services status. I had CLIENTS! I wasn’t a contract employee anymore. It was all up to me. While I was scared as hell, I was excited. Then a few months went by and I was overwhelmed and lonely. I had said yes to every opportunity out of fear of failing. “If I turn someone away I won’t be growing”, was my thought.
It’s frightening how I can live/work in a house with two small people and a spouse and still feel lonely. This one I still struggle with. I seek that sweet spot of work at home with my kids and afford daycare so I can actually be amongst productive adults once in a while.
I recently hired a VA who has helped alleviate some of the tasky duties and I’m slowly getting comfortable delegating more to him. When you’ve been running the show by yourself you tend to make most of it up as you go so I struggle with teaching him what I do. But that’s okay. He’s picking up my style and we are working on it together.
Your post was relieving. To know someone as talented and inspiring as you has the same struggles I do really makes me feel better about where I am. Thank you! 🙂
Great post Anne thank you.
Always reassuring to hear another’s challenges and perspective and to realise we are all dealing with the same and different issues. Prioritising money – cash flow is king and queen – and is this bringing me closer to my desired life/business really resonate as getting your head straight. I have come to believe starting your own business is a crash course in personal development. You come face to face with your strengths and weaknesses so fast and acknowledging these is paramount to making it work for you. I had a branding business for years and more recently began developing my own products, a line of beautiful and spiritual jewellery and a kundalini yoga app. I learned so much more about brand stepping out into the front line whereas previously I had always Ben behind a client pushing them forward. I love working for myself for all it’s obvious benefits and it’s also not for the faint hearted. Great share Anne thank you x Eilish
Thanks for sharing. It’s amazing how you do really have to come face to face with so many of your personal “demons” (maybe that’s too harsh), but the truth is that you face yourself. When there’s no job to rely on, you can’t help but change. All the sudden your decisions feel different because you know they can mean the difference between growing your biz and staying stagnant.
I’m just wrapping up (or..winding down?) my first year in business also (I went in full-monty with no “bridge job”….oy) and so many of these ring true! Loneliness- totally. Own worst enemy- check. The one I wasn’t expecting yet impacted me the most was number 1! Things took off way more than I ever even expected (Ha, I know..WHAT a problem to have) but for about 6 months straight I felt like a chicken without its head was probably more together than I was!
Congrats on your first year flying free!