We’ve all heard that you should launch fast and fail – or if you haven’t, now you have!
What that generally means is to put together the best version of your minimum viable product–something that represents what you want to eventually create but in it’s most simple form. I highly recommend checking out The Lean Startup by Eric Ries for more on the concept of the MVP.
That’s all great – but it’s hard to see how that’s possible when you’ve got grand ideas about making a splash in your marketplace – and you see the fully tricked out version of a product or service.
How do you pull back and launch a smaller, but equally valuable product?
First – think about this quote pulled from a recent Venture Beat article, “People no longer expect perfection on the first go-round. We’ve become comfortable with beta cycles, with versioning, and we expect constant evolution.”
The launch never really ends?
This made me decide to take you inside my own product evolution…and even if you don’t have a digital product, I think you’ll see what it means to start simple…and then build your product out over time.
So, as many of you know I’ve been in launch mode for the last few weeks. I recently opened the doors of my signature program Fearless Launching – and am kicking off the class next week! To say things have been busy would be an understatement…
But – I’m not stressed, because this is what I love. Meeting people with big ideas, welcoming them in the door of the Fearless Launching community and getting ready to give them an amazing experience.
Today – I’m sharing 9 ways Fearless Launching has grown or evolved since the very first time I offered it publicly–not just the product itself but also the way I launched too! My hope is that you’ll understand how your own product doesn’t have to be fancy in order to sell…because launches will change over time.
[smart_track_player url=”http://traffic.libsyn.com/fearlesslaunching/053yourproductwillchangeandgrow.mp3″ color=”008494″ title=”Fearless Launching Show Episode 53″ ]
Here’s what you’ll learn:
- What my very first launch looked like – literally the content, the selling strategy, and the results.
- Why I still don’t really have a fully fleshed out affiliate program (even though I know exactly what the best practices are)
- How many people work with me during launches and what roles they play
- The factors that helped me decide to change major parts of the program
- And – I’m even sharing what I still need to work on for my own launches
I think you’ll find this episode enlightening, especially when you see all the things I didn’t have “perfect” before I launched back in 2012.
Fearless Launching – my signature program open for a limited time.
Plan a website makeover but ROI varies a lot
Launch Evolution: Starting From Zero
Something to Remember
Whether you’re working on your first product or the 5th iteration of a product, consider pulling back and remember that your big idea can start small, still make impact and you get to learn so much more than if you just jumped to the fully-loaded but completely untested idea first.
[Tweet ““Everything big starts small” Drew Houston (@drewhouston), Dropbox”]
1) Free Launch Toolkit: Grab this evolving toolkit of resources that includes a launch planning workbook, templates to keep track of your launch and 2 mini master classes taken directly from Fearless Launching.
2) The Launch Emails Course: A 5-day course that will share how to write your most important launch emails!
3) The Launch Walkthrough Sampler: A 5-day course that gives you a sample daily prompt to start working through your launch to do list.
What You Should Do Right Now
You’ve got 2 more things you can do right now – both require you to take one more action. If you’d be so kind and have a moment, I would so appreciate you even doing 1 of these…especially if you love the show and want to get featured on a future episode!
- First thing – Jump over to itunes to rate and review the Fearless Launching show and help other people find it too!
Second thing — Let me know what you thought! Leave a comment below or shoot me an email!