Today’s post is a bit different – I wanted to start a conversation about closing and not closing your launch – and why you might do one or the other depending on what you’re launching. I’d love to hear from you in the comments below!
If you’re planning your launch – maybe you're in the middle of one right now – you probably have several dates listed out or planned that you consider set in stone.
One of those set in stone dates might be your close date. The date that you stop offering your product for sale. You know from seeing other people do launches that you need to close – or so you think.
But – there is another option you may want to consider – not closing. Opening on a specific date and then never publishing or releasing a CLOSE date.