Raise your hand if the first thing you think about when you start planning your launch sounds something like this:
“What membership site plugin do I need?”
“Is there a sales page wordpress theme that I should use?”
“What did Marie Forleo use to make her launch videos?”
If you’re thinking about the tools – my first inclination is to tell you that you are starting in the exact wrong place first.
HOWEVER, I don’t want you to mistake this point of view with me not caring what tools to use.
It is crucial to figure out early in your launch process what tools you’ll use for your launch and which ones are right or not for your particular situation.
I generally hate talking about tools when it comes to launching – because truthfully, tools change and it's more about the intent and reason you make those choices that matters.
Getting wrapped up in the idea that somehow they can buy kajabi, office autopilot, premise, infusionsoft, optimize press, lead pages, or some other tool and have a successful launch is a waste of time.
None of these tools make a launch or guarantee a successful launch.
But if you're anything like me – you do want to know when certain tools or a combinations of tools are actually right for you and your business, will deliver what you want in a way you want it.
You’re still trying to figure out what’s the “best” combination.
(Hint: that never really ends.)
If you’re curious what tools I use to run my business – check out this post I did awhile back on the best tools to run your online business.
Curious what tools I recommend to use specifically during your launch and why?
Stick with me for the next few posts where I'm going to bring you up to speed on some of the tool choices I make for running my launches and exactly when you should use the same tools as me.
But that’s not all – I’m going to give you a few options for what tools work well together as well as options for when you should use other combinations + solutions.
Let’s get started with the basics.
Here are the fantastic four tools-slash-systems you need before you launch:
1. Way to deliver + protect your product
Delivery includes format and protection: membership area, protected pages, separate website, same domain, pdf, video. Click here to read more about why you deliver your online product does matter.
2. Way to send emails
Communication includes launch emails, customer emails, newsletters, oh my. You need a way to manage all the prospects, customers, and subscribers > and be able to communicate with them. What happens when you don't have a way to send emails to your potential customers? Find out.
3. Way to accept money
Ecommerce includes payment processors, merchant account, paypal, square, stripe. You must be able to collect money – yes, seems obvious, but there are several choices, so this one can get a little overwhelming.
4. Way to make all systems talk to each other automatically
Automation/Connecting Systems includes finding simple workflows to connect all your tools – and as long as you map it out, most of the popular tools do sync/link/ and work with each other.
Often – this integration piece is the most important of all the ones above. Your favorite email marketing service may not connect nicely with your payment processor or your membership area plugin.
Want to make your launch a nightmare? Wait until the end to see if every tool can talk to all the other tools!
If you’re ready to dive into each of these tools and systems, click here and make sure you’re on the mailing list to get the series delivered to your inbox the second it comes out.
And remember – you knowing which tool to use in your next launch can mean the difference between a migraine and a mud bath. One feels really good and one – well, not at all.
Before we get started – I want to know which system you need the most help figuring out! Leave your questions, thoughts and tell me what you want to know.